clean.io, a cybersecurity firm that launched in 2018 with the aim of combating malicious ads, has entered into an agreement with Xandr – AT&T’s advertising marketplace and analytics company – to help prevent
Through the partnership, Xandr will adopt clean.io’s technology to reduce malicious advertising – or “malvertising” – for publishers, end-users and advertisers.
“By combining our proprietary tools and processes with those of clean.io, Xandr is well-positioned to lead a change in the economic incentives associated with malvertising and, as a result, preserve and protect the consumer experience,” said Steve Truxal, VP of product management at Xandr.
Why we should care
The prevention of ad fraud (and malvertising, by extension) has risen up as a top priority for
As more platforms take measures to protect against bad actors, advertisers are gaining access to a wider array of solutions focused on ad safety, enabling more reliable and effective advertising efforts.
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- According to CEO Matt Gillis, clean.io identifies malvertising that arises from the malicious execution of unauthorized JavaScript.
- The platform relies on behavioral analysis to root out bad ads rather than industry and internal blocklists.
- clean.io’s technology is now used on more than 13,000 sites, apps and platforms to analyze ads in real-time to stop redirects, the company said.
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HubSpot will partner with marketing data engine Supermetrics, a partnership that the company hopes will help address reporting challenges for its users. With the new Supermetrics partnership, HubSpot users can access, analyze and report data from across their HubSpot portals. Data can be imported and viewed in Google Sheets, Google Data Studio and Excel.
Why we should care
The “manual” processes involved in consolidating siloed data can be a tedious, and often attested part of an organizational reporting strategy. HubSpot users should be able to consolidate their data with other marketing data for cross-channel analysis and reporting, thanks to Supermetrics’ data engine.
“We have several automated dashboards set up for clients. Until this point, there was always a bar missing, which was customers, but now with Supermetrics’ HubSpot connector, we’ve been able to add that missing piece into the dashboards. This connector has helped us greatly on what we call “Operation Close the Loop,” said Maricarmen Vargas, digital account manager at Vuelo6, a Puerto Rico based marketing agency that uses HubSpot.
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The Supermetrics and HubSpot partnership will grant marketers access to a wide variety of new feature enhancements. Supermetrics/HubSpot will be able to:
- Pull HubSpot marketing and sales data into a single spreadsheet or dashboard.
- Measure the performance of the entire conversion funnel, from new visitors to closed customers.
- Create custom automated reports that refresh daily in Google Data Studio.
- Combine data from multiple HubSpot portals and create custom multi-account reports.
- Combine HubSpot data together with data from other marketing platforms, such as paid, social, and web analytics tools and get a complete overview of marketing performance.
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