Marketing Land and MarTech Today, sister publications of The MarTech Conference, recently released the first-ever Periodic Table of Email Optimization and Deliverability.
Authored by Jennifer Cannon, MarTech Today senior editor, this guide provides a holistic understanding of the email marketing space as it exists in 2019 — and tells you everything you need to know about sending emails that your subscribers want to receive.
I had the chance to speak with Jen after the official unveiling of the Periodic Table of Email Optimization and Deliverability at last month’s MarTech Conference. Topics ranged from her extensive background in email marketing to the research that went into creating the asset, favorite elements, tactical advice, even spirit animals. Keep reading for the goods!
Lauren Donovan: Hi, hello, welcome, Jen! Let’s get this started with a brief look at your professional background with email marketing.
download the newest Periodic Table now to ensure your email marketing’s on the right track!
About The Author
Periodic Table of Email Optimization and Deliverability – a guide that tells you everything you need to know about sending emails that your subscribers want to receive.
Email is one of the most complex ways you can communicate with customers and prospects, given all of the possible ways the recipients might experience your messages – through different mail clients, different ISPs, mobile and desktop, etc. – and all of the possible obstacles between you and your intended recipients.
More about the Managed Inbox
Each element in this table represents a factor that you need to consider to be successful in email marketing. The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. Further down on the table, you’ll see Toxins, a designation for practices that can poison your email marketing efforts, and Traps, which you’ll want to be aware of.
Lastly, we’ve used the Experimental category to describe emerging factors that may eventually play a more significant role.
This Periodic Table provides a holistic understanding of the email marketing space as it exists in 2019. The table’s content was authored by Jennifer Cannon, our senior editor, based upon her considerable experience in helping brands deliver impactful emails that reached their intended destination: the inbox.
While digital marketing is indeed an art, it is also a science. We hope this new tool serves as an essential reference for your experiments.
Download the newest Periodic Table now and ensure your email marketing’s on the right track.
About The Author
Pamela Parker is Senior Editor and Projects Manager at Third Door Media’s Content Studio, where she produces Martech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land, Marketing Land, MarTech Today and Digital Marketing Depot. Prior to taking on this role at TDM, she served as Content Manager and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She’s a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a masters degree in journalism from Columbia University.