About the show

You know all the tips, tricks, hacks, and schemes to get more done. It’s as simple as waking up at 4am, meditating, journaling, running, reading, drinking 100oz of water, and doing 20 sun salutations. …and that’s all before breakfast! Then you have to rewrite your landing page copy, finished creating your course, and grow your MRR. Somewhere in there, you’re supposed to be more successful and more productive than ever.

This podcast isn’t about that.

It’s about finding the space to do real, meaningful, creative work. Work that inspires others and motivates yourself. I interview creators like you to discover what it actually takes to show up and define work on your own terms. Doing creative work is hard. Making a living from that creative work is even harder.

Who are the guests?

Latitude features a wide variety of people building software, courses, service businesses, and more. Their businesses vary in size and scope, but they are all creating their businesses and lives in a unique way. Success might look different for each guest, but the common thread is they are all creating their own definition of success.

Here are just a few of the wonderful guests from season one of the Latitude Podcast:

  • Jason and Caroline Zook run Wandering Aimfully, a membership community to help you build a business that sustains a life you LOVE
  • Mubashar Iqbal (“Mubs”) was Product Hunt Maker of the Year and has created over 80 individual “side-projects”
  • Khe Hy, referred to by CNN as “Oprah for Millenials”, created RadReads, your guide to the examined life
  • And many more… See all episodes

These folks have figured out quite a bit when it comes to running successful and fulfilling businesses, but you’ll discover that each of them have their own challenges. No one ever has this business thing completely figured out, but hopefully the Latitude Podcast can make it a little easier for you.

What challenges are we discussing?

  • How do you build something that matters?
  • How do you decide when to push through challenges and when to move on?
  • How to keep work fun and exciting?
  • How to do productive, focused work while still being mindful of your identity and interests outside of work?
  • How do you create space in your work to have space for your life?
  • How do you create space in your life to have space for your work?

Join us on this journey, and figure out how to create a little more latitude in your own life… and yeah, hopefully you’ll end up a bit more productive too.

Alright, that’s the pitch. If you’re ready to start listening to existing episodes right now, jump over to the episodes page.

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For this conversation, we focused on the strategic side of design, which is called “the shaping track” in Ryan’s book. You’ll learn about the different skills needed for strategy versus hands-on design; as well as his journey from web designer to head of strategy.

Ryan joined what was then known as 37signals as a web designer and was part of the team who designed and built Basecamp, transitioning 37signals from a design consultancy to a world-renowned software as a service company. In the 15 years since then, he has led the design and product management of Basecamp, used by millions around the world.

As described by the CEO: Basecamp has an entirely different approach to product development. An approach developed in isolation over nearly 15 years of constant trial and error, taking note, iterating, honing in, and polishing up. Ryan’s book is for explorers, pioneers, those who don’t care what everyone else is doing. Those who want to work better than the rest.

For this conversation, we focused on the strategic side of design, which is called “the shaping track” in Ryan’s book. You’ll learn about the different skills needed for strategy versus hands-on design; as well as his journey from web designer to head of strategy.

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Podcast mobile app usage has risen 60% since January 2018, and the sector’s growth is expected to continue as 45% of listeners said they plan on tuning into more podcasts in the future, according to a study conducted by Adobe Analytics.

Discovery and growth. The study, which combined survey information from 1,008 U.S. respondents and Comscore data comprised of 193 million monthly unique visitors to U.S. mobile apps (between January 2018 and May 2019), found that 41% of podcast discovery occurs through online sources such as blogs and articles.

comedy, educational, history and true crime/documentary. Video game and discussion panel podcasts were among the least popular categories.

Ad effectiveness. The majority (60%) of listeners surveyed said they looked up a service or product after hearing it advertised on a podcast, and 25% reported that they ended up making the purchase.

Spotify or third parties such as Nielsen, advertisers have more targeting capabilities to help them get closer to the listeners that are most likely to be interested in their products or services.

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