Before Basecamp: Projects feel scattered, things slip, it’s tough to see where things stand, and people are stressed. After Basecamp: Everything’s organized in one place, you’re on top of things, progress is clear, and a sense of calm sets in.
One place, not all over the place.
Projects are a struggle when stuff’s spread out across emails, file services, task managers, spreadsheets, chats, meetings, etc. Things gets lost, you don’t know where to look for stuff, and people put the right information in the wrong place. Not good.
But when it’s all together in Basecamp, you’ll see where everything is, understand what everyone’s working on, and know exactly where to put the next thing everyone needs to know about. That’s great. This is the modern way – The Basecamp Way to Work.
Companies change for the better when they work in Basecamp.
Software development shops, design firms, freelancers, consultants, architects, agencies, media companies, schools, and non-profits around the world have switched to Basecamp to fundamentally improve how they manage their project workflow.
“I’ve used Basecamp for a million projects over the last decade and a half. It’s beautiful software that has resisted every wrong trend and stayed true to the things that mattered most. Highly recommended.”
-Tobi Lütke, CEO, Shopify
“We can see exactly what needs to be done and when. We’re much more efficient.”
-Tina Lannin, 121 Captions
“We’ve had less confusion with task responsibilities and deadlines, which has increased productivity and efficiency.”
-Dale Lavine, NASA
“Accountability for tasks. No more ‘I thought so and so was responsible for that.’”
-George Groves, Piehole.TV
“We are all collaborating more on feedback, it helps to show accountability as well.”
-Samantha Silberberg, Quartz
“We don’t need to spend as much time in meetings now that we use Basecamp.”
-Brad Vandiviere, Faith Chapel Billings
“Transparency and communication has increased.”
-Joey Rosenberg, Women Who Code
“Time management and productivity. Makes my job easier rather than having to constantly ask for progress updates.”
-Kyle Jernigan, Crossroads Church
“Greater collaboration and less Excel!”
-Spencer Stevenson, 3M
“Task completion! The lists and reminders help people remember what they said they were going to do and helps hold them accountable to the team.”
Rebranding usually occurs when a business decides to change a significant element of its identity.
This change can include something as obvious as a new brand name or logo design, or something more in-depth like a shift in communication or new company values.
Whatever the reason for that change might be, a rebranding strategy is crucial for success.
A successful rebranding strategy can solve various problems and challenges such as stagnating business growth, change in target markets or expansion to new ones, unaligned management, confused or alienated clients, loss of competitive advantages, and so on.
With the right and complete implementation of a rebranding strategy, it surely will make a significant difference for a business.
We bring you eight rebranding examples of successful strategies that could inspire you to make these beneficial changes to your business.
1 – Made in Bhutan
Bhutan’s Department of Trade and the United Nations Development Program created a strategy called ‘Made in Bhutan‘ to define how to promote the country’s goods and services.
As Bhutan is not among the most popular tourist destinations due to developing economy and lack of infrastructure, this stunning Himalayan treasure is deprived of a status its neighbouring countries are enjoying for years now.
They created a unique philosophy called the Gross National Happiness Index.
The goal was to highlight the country’s spiritual values, authentic beliefs and stunning tradition.
With the unification of the country’s brand, all sectors have implemented this strategy to support Bhutan’s efforts in positioning the country on the map along with its neighbours.
To promote a country which was not successful when talking about tourism, highlighting its strengths and unifying them under a unique idea was the right strategy.
Bhutan is now known as a country of happiness and high-quality tourism.
2 – Coty Inc.
Coty has been present on the competitive fragrance market for over a hundred years.
When it acquired Specialty Beauty Business in 2016, it became the third-largest global beauty company.
To become the leader in the beauty industry, the company had to restructure and reshuffle 20,000 of employees under one, a new entity.
With revolutionising the experience for their students, existing and potential, Ravensbourne managed to position itself as an institution which is appreciated for the way it interacts with its audience.
After all, the way universities communicate with their audience will directly influence their reputation.
Concluding the Rebranding Examples
Implementing a successful rebranding strategy is not just reserved for companies which are struggling to survive in the market.
Rebranding can also be a proactive solution to induce business growth or expand to new markets.
Regardless of the reason, the business will always benefit from rebranding if it’s based on market research, and it gives customers something new or something improved.
Some more useful links and rebranding examples for your inspiration: