Facebook’s app permissions dashboard.

Facebook on Tuesday announced new tools in the App Dashboard to help streamline the app review process for developers. The updates will enable app developers to only request the necessary permissions for apps.

The new tools will also help Facebook better understand how developers are using and accessing its platform, the company said. With the updates, developers are able to request access to only the required permissions and information from the platform. These updates include:

More clarity around permissions. In the app review process, Facebook has made it easier for developers to understand which permissions they need with a new tool that sees beyond API calls and commonly used endpoints.

Remove unwanted permissions. Currently, Facebook notifies developers with messages about the permissions requested, along with the action needed by the developer. With the new feature, developers are able to remove permission access from the dashboard and will no longer receive messages related to it.

View App Review requests. Facebook has launched a new page where developers can access past permission requests made in App Review. This information gives teams insight into what permissions have been requested before and improves submissions moving forward.

Why we care. The new updates will enable developers to only access the permissions that they need, marking another step in Facebook’s efforts to create a more privacy-focused ecosystem for users in the wake of heightened scrutiny following years of playing it fast and loose with user data in its app ecosystem. The tools will streamline the app review process and help protect sensitive data in the long run, but it’s likely it will also require developers to jump through a few extra hoops at first. Facebook said it plans to continue releasing new features to make the process simpler.

About The Author

Taylor Peterson is Third Door Media’s Deputy Editor, managing industry-leading coverage that informs and inspires marketers. Based in New York, Taylor brings marketing expertise grounded in creative production and agency advertising for global brands. Taylor’s editorial focus blends digital marketing and creative strategy with topics like campaign management, emerging formats, and display advertising.


Amid the holiday campaign season, Facebook has introduced updates to its reporting tools to help advertisers better measure ad performance across accounts, channels, and devices. These updates include a new cross-account reporting feature and a custom metric building tool.

The two new reporting features are designed to give advertisers more insight on cross-channel and cross-device measurement – especially crucial during the holiday season.

Users can access these new features from the dropdown in the Ads Manager dashboard:

Cross-account reporting. A reporting dashboard can display metrics across multiple ad accounts. According to Facebook, “this reporting surface serves as a one-stop-shop for a clear, concise report on your business’ performance and will allow you to save time that was previously spent manually building reports.”

This dashboard can show de-duplicated reach (unique people reached across accounts and campaigns) to help better express the types of audiences targeted. Additionally, advertisers will be able to see and analyze unique reach across accounts – a feature that isn’t available on exported reports.

Here’s how it looks:

Custom metrics. The platform has also added a custom metric building feature (pictured below), which allows advertisers to formulate and save custom metrics. They can be applied to reports directly within the Ads Reporting manager, eliminating the need to export data for metric-based analysis. Advertisers can apply custom metrics to cross-account reports.

Custom metric building.

Why we should care. The cross-account reporting feature will be most useful for enterprise-level advertisers running multiple campaigns across various accounts. These reports show an aggregated view of all ad accounts, giving advertisers the ability to quickly measure performance without having to pull reports for each account. The single-view dashboard gives businesses and advertisers a more streamlined way to reference performance more holistically across different ad accounts.

The custom metrics tool, on the other hand, can be used by both small businesses and enterprise-level advertisers to build reports based on the metrics that best align with the company’s goals. The tool provides a more efficient alternative to manually exporting and analyzing reports, and will likely save a significant amount of time and effort while delivering insights tailored to your objectives.

About The Author

Taylor Peterson is Third Door Media’s Deputy Editor, managing industry-leading coverage that informs and inspires marketers. Based in New York, Taylor brings marketing expertise grounded in creative production and agency advertising for global brands. Taylor’s editorial focus blends digital marketing and creative strategy with topics like campaign management, emerging formats, and display advertising.


Given that the third party data ecosystem is under increasing pressure with the coming of CCPA, it’s no surprise that one of the companies at the center of that ecosystem is launching a consent management tool. Called LiveRamp Privacy Manager, it will enable marketers and publishers to manage consent across different privacy frameworks and jurisdictions globally.

Based on Faktor acquisition. Privacy Manager is built on top of Amsterdam-based Faktor, which LiveRamp acquired earlier this year. Faktor is currently operating throughout Europe, helping publishers comply with GDPR. But there are now more than 100 countries with data protection or privacy regulations, with more on the way.

Privacy Manager is also compatible with the various IAB and DAA tools and frameworks tools recently announced to introduced.

Tim Geenen, GM of Faktor said, “Clients get to design their own set-up to create the best possible experience for the consumer.” Indeed, it’s fully customizable by the publisher. A LiveRamp demo site illustrates potential configurations and “cookie banner” placements and treatments.

The following image shows the screen that might appear following a consumer click on a CCPA “do not sell my info” button or link.

Cookie banners and management. After the click, Privacy Manager’s approach is similar to cookie management screens currently in use in Europe under GDPR, where a consumer sees a list of vendors or cookie categories and is asked to make choices among them. The major difference under CCPA is the global opt-out capability.

If the consumer makes a “do not sell” choice, Privacy Manager will send that signal downstream to other parties in the ecosystem.

Privacy Manager works for websites and mobile apps and provides an audit trail to demonstrate compliance. The press materials promote the tool as a “win-win-win” for all stakeholders:

  • Publishers can command higher CPMs when monetizing permissioned data;
  • Marketers can obtain a higher return-on-investment (ROI) by safely collecting and activating validated permissioned data to reach audiences.
  • Consumers will receive transparency, notice, and choice over their data usage and sharing by publishers and brands.

Why should we care. Under CCPA, most marketers and publishers will need to be ready to enable U.S. consumers to opt-out of third-party data transfers and demonstrate compliance to regulators in the event of an investigation or complaint. There are a number of compliance solutions in the market — which will be the subject of a forthcoming article — but LiveRamp’s Privacy Manager is already operating in Europe.

Large numbers of consumers have expressed concerns about how their data are being handled online. But there’s evidence that “privacy forward” companies are seeing both brand and financial benefits, in terms of greater consumer trust and even stronger revenue growth.

More about CCPA and consumer privacy regulation

About The Author

Greg Sterling is a Contributing Editor at Search Engine Land. He writes about the connections between digital and offline commerce. He previously held leadership roles at LSA, The Kelsey Group and TechTV. Follow him Twitter or find him on LinkedIn.


Sprinklr, the once-upon-a-time social media listening and management tool that now bills itself as a customer experience platform, has released its latest list of fall product updates. The company says it is rolling out more than 400 new features, with updates across multiple product lines. There are new integrations with Microsoft Dynamics 365 and Trustpilot, a “Smart Compliance” content review feature, a comprehensive planning tool for editorial calendars and more.

The latest integrations. Two major platform integrations announced by Sprinklr include Microsoft Dynamics 365 and Trustpilot. The Microsoft Dynamics 365 Connector that is now available across all of Sprinklr’s family of “Modern” products — marketing, advertising, research, care and engagement solutions — allows users to engage with their customers via social and messaging platforms within the Microsoft Dynamics 365 environment. “Or, social care teams can work within the Sprinklr platform and take advantage of seamless, bi-directional data synchronization with Dynamics 365,” reports Sprinklr.

The Trustpilot integration, now part of Sprinklr’s Modern Engagement product, makes it possible to engage and respond to company ratings and reviews received via the Trustpilot platform. (The Modern Engagement product also has enhanced search options within the Social Asset Manager to locate assets more quickly.)

AI-powered features. The Modern Marketing product now comes with a “Smart Compliance” feature that the company says uses AI to review and analyze content — both text and visuals — so that the content complies with predefined campaign guidelines and ensures consistency across brand, voice and imagery details.

There is also a new “Smart Bidding” feature that is part of Sprinklr’s Modern Advertising platform. The AI-powered bidding technology is designed to help advertisers determine the “ideal bid strategy” across channels and campaigns by identifying the lowest bid amount required to me meet pacing goals.

Other AI-powered additions include a “Smart Quick Insights” tool that provides quick answers to questions submitted via Sprinklr Explorer (the research product), and “Smart Alerts” that provide real-time notifications about brand and competitor activity, for example, accelerated outbound publishing activity, surges in engagement or steep rises in follower counts.

A Global Planning Timeline for ad campaign managers. Sprinklr has rolled out a master Global Planning Timeline tool as part of its editorial calendar solution that lets advertisers manage non-social and paid campaigns across all channels, markets and business units.

Sprinklr’s Global Planning Timeline tool

“The interactive timeline provides a single view of all planned content and campaigns with zoom-in, zoom-out and smooth scrolling features,” writes Sprinklr.

Why we should care. Sprinklr is investing heavily to join the ranks among leading all-inclusive marketing platforms. Earlier this month, Sprinklr CEO Ragy Thomas told CNBC that the company could announce plans for an IPO within the next 12 to 24 months. With these updates and integrations, Sprinklr can increasingly function as marketing teams’ planning and operations hub.

About The Author

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.


Following waves of criticism for its political ad policies, Facebook has launched a new set of tools designed to bring transparency and brand safety to the forefront. These include:

Streamlining access to controls. Now, in Business Manager and Ads Manager, advertisers will be able to create blocklists, obtain delivery reports, and set inventory filters at the account-level, rather than applying it one campaign at a time.

Improved delivery reports. The more robust reports allow advertisers to search by account ID or publisher without having to download it. Facebook said it will soon be adding content-level information to the delivery report.

New brand safety partner. Contextual data company Zefr is Facebook’s newest safety partner, joining alongside the ranks of DoubleVerify, Integral Ad Science, and OpenSlate to help ensure the brand safety controls and tools can continue to serve advertisers’ needs.

Dynamic content sets. Facebook is testing in-stream placements that use a content-level white listing tool for advertisers working with Integral Ad Science, OpenSlate, and Zefr. This initial test allows brands to routinely update and adjust the videos available to advertisers based on what works best for the brand.

Publisher White Lists. The company said it’s also testing white lists for advertisers in the Audience Network and with in-stream ads, allowing advertisers to white-list certain publishers for ad placement. Facebook said it plans to roll out the tool more broadly next year.

Why we should care. Facebook has generated concern about its decision not to fact-check political ads as well as the content and news sources that will be featured in the dedicated news section it is testing. The new set of brand safety tools are an attempt give advertisers added controls over how, where, and in what publisher inventory their ads may appear in in-stream and Instant Articles on Facebook or via the Audience Network. These controls add to earlier brand safety initiatives.

About The Author

Taylor Peterson is Third Door Media’s Deputy Editor, managing industry-leading coverage that informs and inspires marketers. Based in New York, Taylor brings marketing expertise grounded in creative production and agency advertising for global brands. Taylor’s editorial focus blends digital marketing and creative strategy with topics like campaign management, emerging formats, and display advertising.


At Facebook’s F8 developer conference in April the company announced a number of new offerings, among them WhatsApp Catalogs for small businesses. Facebook is now formally rolling it out in selected markets including Brazil, Germany, India, Indonesia, Mexico, UK and the U.S., with more countries coming soon.

Showcase products or services. Catalog allows businesses on WhatsApp to showcase products and services and share them with customers via the app’s messaging function. Consumers can also discover businesses and see and browse products directly on the business profile.

The process is simple. Business owners upload images of products (or their work product), provide descriptions, product codes and pricing. They can also add URLs to product pages, menus and so on.

It’s not entirely clear but it doesn’t appear that businesses will be able (at this point) to sell directly on WhatsApp. But they can link to pages where products can be sold or other conversions can happen.

Why we should care. WhatsApp is positioning itself as a complete commerce platform for small businesses. Although transactional capabilities are currently not present, I would expect them to be introduced in the future.

While WhatsApp is not widely adopted in the U.S., it has massive global usage. It has more than 1 billion daily users and more than 1.5 billion users overall. Like Instagram, WhatsApp is a platform that Facebook needs to further monetize to drive continued revenue growth.

About The Author

Greg Sterling is a Contributing Editor at Search Engine Land. He writes about the connections between digital and offline commerce. He previously held leadership roles at LSA, The Kelsey Group and TechTV. Follow him Twitter or find him on LinkedIn.


Facebook introduced a new corporate logo Monday that will soon appear across its products.

The plain all-caps logo has been “designed for clarity” to help differentiate the corporate entity from the social networking app, Facebook CMO Antonio Lucio said. Facebook the brand will still be indicated by its familiar blue and white lower-case “f” and “facebook”.

The corporate logo also will be added to Facebook-owned services and platforms, including Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal, and Calibra. Facebook first announced the branding plan in August.

Why we should care. While marketers understand the full breadth of Facebook’s portfolio, surveys indicate that many consumers do not know that Facebook owns Instagram or WhatsApp, for example. With Facebook’s less-than-sparkling reputation, it’s an interesting choice to make the connection clearer to consumers. The company isn’t shying away from its dominance, though, even with (or in spite of) mounting antitrust scrutiny.

As Facebook moves to enmesh the backends of its apps with encryption, it has also been building more options for advertisers to enable advertisers to reach users across Facebook, Instagram, WhatsApp and Messenger through the single Ads Manager hub. Advertisers we spoke to in August had mixed reactions about the branding move but let’s note the company’s reputational woes have yet to dent its advertising revenues.

About The Author

Taylor Peterson is Third Door Media’s Deputy Editor, managing industry-leading coverage that informs and inspires marketers. Based in New York, Taylor brings marketing expertise grounded in creative production and agency advertising for global brands. Taylor’s editorial focus blends digital marketing and creative strategy with topics like campaign management, emerging formats, and display advertising.


Email marketing platform MessageGears will now provide support for Google’s AMP for Email. Customers will be able to include interactive AMP components within their emails.

The AMP-enabled features allow recipients to take actions — such as RSVPing to an event — directly within email, rather than following a redirect to a different site or landing page.

Why we should care

Creating an interactive environment directly within the inbox could boost email engagement. AMP for Email also offers new opportunities for marketers to learn more about their subscribers through the actions they take within their emails. Those actions can then be used to inform personalization.

At a time when consumers crave — and respond to — personalized content, marketers who leverage AMP for Email to deliver personalized experiences to the inbox can anticipate the best results.

“AMP now enables
all-new email experiences like being able to submit RSVPs to events, fill out
questionnaires, browse catalogs, or respond to comments right within the
email,” wrote the Google AMP team in introducing the product earlier this year.
“Emails can also stay up to date, displaying the freshest content from comment
threads or the latest recommendations.”

More on the news

  • Dynamic AMP for Email rolled out to Gmail users earlier this year.
  • MessageGears is one of the first email service providers (ESPs) to support AMP for Email.
  • “Seeing the potential of AMP for Email, we’ve been really excited about supporting it in our platform,” MessageGears chief product officer Dan Roy said. “It’s one of the most interesting innovations in email technology in a long time. We can’t wait to see some of the amazing ways marketers are going to be able to use AMP to enhance the inbox experience and change the way people think about email.”

More about the Managed Inbox

About The Author

Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.


Adobe has launched a new version of its Creative Cloud desktop application that has been redesigned from the ground up “to be a more intuitive way to access your apps, update them, and discover new apps that complement or extend your creativity.”

Instead of a lightweight app that’s designed for managing Creative Cloud apps, the new Creative Cloud desktop is now “a portrait into your Creative Cloud world.”

Features now include an easier system for managing/discovering apps, searching, a tutorials hub, full-screen management of Creative Cloud libraries, finding/discovering assets (like fonts and brushes), and Portfolio.

Here’s a 2.5-minute video that introduces the new desktop app:

The new version of this app will be rolling out to customers in the US through an update this week.


Reddit announced three new video ad updates on Wednesday, launching a new mobile landing page experience, adding two more aspect ratios for ad sizes and offering optional referral URLs for CPV (cost per view) campaigns.

Mobile landing pages for video ads. The new mobile landing pages for video ads are designed to provide a “seamless viewing experience” — when a user clicks on an in-feed video ad on Reddit’s mobile platform, they will be redirected to a website where the ad continues to play uninterrupted alongside other branding and product information from the advertiser.

This is what it will look like:

are now enabled for all mobile video ads, regardless of their objective. Reddit said it expects the update to improve engagement, completion rates and conversion rates.

New video ad sizes. In addition to the 16:9 and 4:3 aspect rations for video ads, Reddit is now supporting 1:1 square and 4:5 vertical video sizes.

overhauled site last year, Reddit, reports an increase in page views and time spent on its website and app, along with user engagement growth. With the redesign complete, Reddit now has a platform on which it can build out more comprehensive ad offerings, something it has been steadily accomplishing over the past year.

In addition to giving brands more video ad options this time, Reddit also reported it is forming its first video engineering team to test and improve its video ad products.

About The Author