The SEO articles and blogs have become an important part of social media management. SEO blogs have brought utmost traffic to the sites. If you frequently upload fresh blogs or posts on the website, the prospects of letting the future customers know about you and your product or services are at all-time upswing.
So instead of just throwing words on a page and expecting that people would like the content and accept it, you should aim at making the content educating, informative, along with being entertaining. You should make sure that the message is delivered in the right way and the focus should always be on the quality and effectiveness of the writing.
Listed below are few secrets and tips of professional SEO content writers which would help you in creating good content and earning the attention of the crowd.
1 Research of Keyword is essential- If you are uploading some content or a blog on your website, you must take the required steps to make sure that Google notices the work you have posted. You should take out enough time and do proper research of which phrases and keywords are being used by the people to search so that you can take advantage of it by using those words.
At times, you can also use the keywords which are used by your competitors and make a proper sheet to maintain that and choose the best one accordingly.
2 Make the keywords game more strong- Those times are gone, when inorganically filling your blog with keywords was equal to SEO. Although, including keywords in the articles is still very significant but enforced keywords would not work much for you.
Keyword phrases are the subjects that people want to know about. Therefore, your focus should always be on what the customers are seeking for and how can you provide them with it. With this, you will get an idea of what kind of keywords to be used.
3 Make it slightly long- There is no denying in saying that 200 words of the latest content are absolutely better than writing no article at all. So, think by yourself that how much value can you convey in a content of 200 words? Therefore, you should size up the content accordingly.
The content should be somewhere between 600–1000 words to provide sufficient information to the probable or existing customers. If a subject needs more research. then you can write at least 1500- 2000 words.
4 Editing is a must- Before posting any content online, don’t forget to read and re-read to make sure that there are no grammatical or spelling errors in the article. Programs like OpenOffice, Microsoft Office, and Google Docs can be beneficial in this case as it makes easier by showing red and green signals of grammatical mistakes or accuracy.
5 Content should be clean and nice- The customers like and interact with the article which is written in a clean and nice manner. Smart placement of text and professional look of the article are indispensable. You should also use beautiful images and color combinations to make it more interesting, as people like to read more content with pictures and videos.
So, always strive towards making your content finished, simple to understand and descriptive so that it answers all the queries in the reader’s mind about the topic.
As a professional content writer there are many things you would have to deal with but never compromise on the quality of the content as that is the vital reason more and more people would get attracted. With the help of these points, you would be able to increase traffic on your website.
When information architecture design is done well, your website will have a clean, organized feel that better represents your brand. As a result, your website will be positioned to rank higher on Google, increase traffic and convert more sales.
Designing mid-level feature pages is one of the hardest parts of building or revamping your website. How do you divide your business into neat, tidy sections? How many categories should you use? Does it make sense to combine this feature with that one? How do you find the optimal balance of text, images and graphics? What keywords should you target? Are you building these pages for humans to buy your products or search engine crawlers to rank you higher?
I could go on, but it’s a safe bet that your head is already spinning. Developing the optimal information architecture design for your business can be a major struggle — but it’s definitely one worth putting the time, energy and resources into getting right.
Here are six tips to design better mid-level feature pages:
1. Organise Your Information Architecture into the Right Categories
Instead of rushing to get a new website up as fast as you can, spend some time thinking deeply about natural categories that align with your products, services, and core values. An hour’s brainstorm and quick sketch will probably not suffice here.
proper due-diligence before building out mid-level pages will save you countless headaches down the road
Discuss with your team. Look at your competitors’ sites. Consult an SEO consulting service. Think about providing your customer with the best possible browsing experience. Consider the most important keywords that you want to rank for. Doing proper due-diligence before building out mid-level pages will save you countless headaches down the road.
When we started building mid-level feature pages for our PDF SaaS app, we thought long and hard about how to organise mid-level feature pages so users could access the information that they were seeking quickly and intuitively. After a ton of research and countless conversations with people who brought different vantage points, we decided on three overarching feature page categories: “Create PDF,” “Edit PDF,” and “Convert PDF.” These broad categories covered the three main services that we provide and allowed the flexibility for us to build out 22 more specialised mid-level pages for specific features like compression, and format conversion.
2. Keep it Simple
You are passionate about your business and want to share your whole story with prospective clients. It’s natural to try to include everything on your mid-level feature pages, but that is a recipe for clutter and confusion. Design a clean, consistent markup that includes a healthy balance of text, images and infographics. Readers tend to skim (or completely skip) text-heavy sections. Try to use bullets, integrate graphics and err on the side of brevity whenever possible.
Make sure that your layouts are consistent across all mid-level pages. People usually notice different layouts on similar level pages. Whether they note the differences consciously or not, the inconsistencies give off an unprofessional vibe and should be smoothed out before going live. We developed a template that was easy to replicate for each additional mid-level page. Each mid-level page follows the same blueprint which simplifies navigation:
a drag-and-drop upload button
three steps of directions
two or three images
a brief explanation of the specific feature
options to explore other features near the bottom of the page
3. Match Each Mid-Level Page With a Primary Keyword That You’re Targeting
Keyword research is an essential step in constructing effective information architecture. Knowing the most important search terms that you want to rank for will help you develop site structure and content that drives the right traffic to your site and keeps it there. There are lots of good tools out there to research search volume and identify related keywords. We used Google Keyword Planner, SEMRush, CanIRank and a few other keyword research tools to figure out the most valuable keywords we should go after. One of the nice things about these three tools is that they give you search volume reports on related keywords as well. Oftentimes, the keyword you expected to be best actually isn’t, and a similar iteration turns out to be a better fit.
Most of us seasoned website architects aim to match each mid-level feature page with a high-volume keyword that is valuable to our business. By targeting specific related keywords, you are signalling to Google and other search engines what your website is about, and building topical relevance for your site. As you build out multiple mid-level pages targeting specific keywords related to your business, you will boost both your page relevancy (for each individual page) and overall website relevancy. This will help you improve your SERP rankings for the keywords that matter most to your business and drive traffic into your conversion funnel.
Remember to have only one primary keyword per page. The primary keyword should be featured prominently in your H1 header and also used consistently throughout the page. In addition, you should include several “secondary” keywords that are related to the primary keywords. Using your favorite keyword research tool, identify a primary keyword, several secondary keywords, and other related keywords to build your page around. Be cognizant not to have separate mid-level pages targeting similar keywords. It’s easy to have two pages “cannibalisze” each other — which will drive both pages’ rankings down.
4. Include a Clear, Catchy, Concise Call-to-Action
You’ve designed the perfect information architecture, done your keyword research, matched each page to a high-volume keyword, and written stellar content that includes the right balance of keywords. Finally, it’s time to let out a big sigh of relief, right? Well, not exactly. After doing all this work, it would be a shame not to nail your call-to-action.
After doing all this work, it would be a shame not to nail your call-to-action
After all, your goal is not merely to get traffic to visit and stay on your mid-level page; it’s to move them further down the conversion funnel and actually buy your product or service! Be strategic with your language and graphics to encourage users to try out your service, sign-up for your newsletter, enter a contest, share on social media or take whatever action you want them to take. We have a big “Click to upload” button at the top of the page for users who just want to take action quickly without reading in more detail about the feature. For more investigative readers, we have other “Upload your file” buttons conveniently positioned in the middle of the page content. Our goal is to make using our software so simple and intuitive that users always can easily navigate their way further down the conversion funnel.
5. Design For Your Audience(s)
So in this long haul of building mid-level pages, are search engines or humans our primary audience? Reasonable minds disagree on this one, but for our purposes today, I recommend targeting both — because you will not be successful targeting one but not the other.
Think about the key steps in your customer’s journey. She hears about a cool new product that you sell and decides to check it out. She searches for it on Google. If your page isn’t optimized properly to rank highly and catch her eye, it really doesn’t matter how amazing or persuasive your content is. Conversely, if your page is optimized to rank atop page 1 but includes a lacklustre call-to-action, you will have a high bounce rate and fail to convert in ways that bring your business tangible value.
Always keep the big picture in mind and design your mid-level feature pages to meet the needs of search engines and humans.
It’s often said that the best design is invisible. After all, a user trying to accomplish a task on a website or app is likely thinking about their goal and not the site (in the same way that a person cooking dinner is thinking about the food and not the spatula). More often than not, the goal of the designer is simply to get out of the user’s way.
To the end-user, it isn’t always apparent how much work has gone into making something intuitive and elegant. In fact, they shouldn’t be thinking about the designer (or the design) at all.
The goal is really to create something that ‘just works’ in such a way that it doesn’t draw undue attention to itself – and it’s been said that some of the most elegant pieces of design in human history are so good and ubiquitous that we almost universally forget that somebody had to create them (the concept of the T-shirt, for example).
This ideal should be the goal of designers across many fields, and website design and user experience (UX) are no different. To that end, let’s look at some ideas and examples of ‘invisible’ UX optimizations that users will never think about…
The labour illusion
A team of scientists at Harvard Business School once conducted a study into the psychology of being made to wait for loading bars on websites. Our intuition might lead us to believe that being made to wait is invariably bad and that users will always want everything as fast as is physically possible, but the researchers found that this wasn’t the whole story.
Their study consisted of recreating and rebranding a popular travel booking website and presenting modified versions of it to different groups of participants – each person was instructed to try to search for and book the same holiday, and was later surveyed for their opinion of the website after completing the transaction.
50% of users saw only a loading bar, the other 50% an additional explanation of what the site was working on
Some users were shown their search results instantaneously; others were randomly made to experience a waiting period of anything from 10 seconds up to a minute. All of the users who had to wait were shown a progress bar, and some were also shown a visual display of the various processes undertaken by the service to populate the results page as an explanation for the delay.
The results, surprisingly, showed that the site was consistently reviewed the most favorably by users who had experienced a wait of up to 50 seconds but had been shown an explanation throughout of what the site was working on – even more so than the users who had received their search results immediately.
The researchers conducted other experiments, such as a simulated dating site that in some cases would deliberate for a time over the production of a ‘perfect match’ – in each case, users consistently responded more approvingly to the site that had taken a little longer but had provided some transparency about what it was doing.
They ultimately coined the term ‘labour illusion’, a concept with a subtle but important difference from operational transparency (an idea with which it sometimes overlaps). In other words, even if a task doesn’t actually take that long for the website to perform, there may actually be value in providing the impression of a system that is working hard to fulfill the user’s request.
Especially in the case of travel bookings, romantic matchmaking, and price comparison websites, a user might be slightly distrustful of a site that returns the answers too quickly. How thorough was it, we might wonder, in finding the very best deal for us? In a strange way, we are perhaps reassured that our query is being taken seriously by the system and chewed over with the appropriate meticulousness.
Airbnb’s machine learning secret
Another example of behind-the-curtain magic making a big difference to the user experience of search results has been employed by accommodation service Airbnb. It’s something a user would scarcely think about – you just type in your search for where you’d like to stay and then potential hosts come up. Simple, right? In reality, there is an enormous amount of technology working behind the scenes to deliver the goods. After all, Airbnb offers a two-sided marketplace that wants to provide value for both guests and hosts – and there are many reasons why a host might not accept a request from a user looking for a place to stay (timing conflicts, amount of notice given, and so on).
To keep both sides happy, Airbnb implemented machine learning in 2015 as a means to make predictions about the preferences of individual hosts and the types of requests they would be most likely to accept. They recognized that for guests, sending a lot of requests and getting repeatedly turned down would be a bad user experience – and hosts wouldn’t want to be constantly receiving requests from guests they couldn’t accommodate.
Accordingly, Airbnb’s machine learning model pays attention to which enquiries each host does and does not accept and uses that data over time to predict the types of requests that are likely to be preferred. Thus, a potential guest searching the service for a place to stay is shown only those hosts who are most likely to respond favorably to the user’s request.
It is an elaborate system of data collection, mathematical weighting and complicated algorithms that matches Airbnb’s users to the perfect hosts – but none of it is obvious to said users, who rarely need to think about the how and the why of things that ‘just work’.
The dark side of UX
Of course, techniques that affect user experiences in ways that users don’t notice could be used for good or evil. Sometimes, unscrupulous UX designers can use hidden methods to manipulate or trick users into acting against their own best interests – signing up for services they didn’t actually want or clicking advertisements disguised as part of the page.
These so-called ‘dark UX’ techniques can take many forms, and at their most insidious can use the visitor’s own psychology against them – whether by exploiting the tendency of many people to skim-read content and hit the ‘continue’ button or by reeling users into a free trial that quickly becomes a paid subscription they can’t cancel.
As any Spider-Man fan will tell you, great power must come coupled with great responsibility. Much of what UX designers do is often visible to the end user in the form of carefully coloured call-to-action buttons, the arrangement of navigation elements and so on – but the world of ‘invisible’ user experience practices is an unintuitive secret to most.
Where ‘dark practices’ are concerned, at least, users generally work out what’s happened after a fashion – but when UX is done properly and ethically they should never know how it works or even think about it, and therein lies the beauty of the craft.
The practical details of Airbnb’s algorithm or a travel agent’s loading icon don’t have to be apparent for a user to appreciate their effectiveness – in much the same way that diners in an exquisite Michelin star restaurant don’t need to know the specifics of what happens in the kitchen to appreciate the craftsmanship inherent in a wonderfully prepared meal.
The reality is that apparent simplicity is sometimes the product of a great deal of behind-the-scenes complexity, and in an ideal world the user should never be encumbered with that knowledge. Much like the inner workings of a magic trick, the ‘how’ of a great piece of design is often a secret for only its creator – and perhaps a few fellow professionals – to know and appreciate.
This post was contributed by Angle Studios – expert Kent web designers and UX specialists with over 15 years of experience delivering high-quality website and branding services for businesses across Kent and London, UK.