social-shorts:-another-facebook-data-breach,-linkedin-translation-settings-and-2020-digital-ad-spend-forecasts

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning.

Facebook confirms Groups data breach caused by API bug. The company said that private Groups member information – such as names and profile pictures – might have been accessed by approximately 100 partner developers from video streaming and social media management apps. According to Facebook, developers that may have accessed group members’ information after the Groups API restrictions were announced in April 2018 will be asked to delete member data that might have been retained. There has been no evidence of abuse discovered so far, Facebook said.

Expanding Messenger encryption, despite warnings. On Wednesday, Reuters reported that Facebook plans to expand encryption across its Messenger platform, despite warnings from regulators and government officials that the enhanced security will help protect pedophiles and other criminals. The plans were announced at the Web Summit tech conference in Lisbon earlier this week. Executives told Reuters they plan to detail safety measures, including stepped-up advisories for recipients of unwanted content. The changes have gained the support of civil rights groups and technology experts globally.

LinkedIn adds new language translation settings. In an effort to make LinkedIn more accessible and personalized for international users, the platform has introduced two new settings. The settings allow users to input all the languages they understand but do not want to be offered translations for, as well as the ability to define which language users would like all content translated into. This makes the choice of content experience explicit, and also extends the translation offering beyond the LinkedIn interface languages to the 60 offered for translation by Microsoft Cognitive Services.

Facebook urged to ban political ads ahead of UK election. In an open letter published on Monday, Mozilla, political pundits, and campaigners demanded that the social media giant stop running political ads until Dec. 12. Referencing Facebook’s current ad policies, the letter states: “We are aware that these policies are subject to debate both inside and outside the company. While that debate continues, people in the UK are left in uncertainty about whether they can trust what they see on the platform.” The petition follows Twitter’s recent move to ban political ads, with Twitter’s CEO confirming that the company plans to share more on the final policy by November 15, and will begin enforcing its ban on political ads November 22.

Indicators

Our ad tech trends roundup of 2019 shows that digital ad spend in the U.S. remains dominated by the Google and Facebook duopoly. Amazon, at 7% share, is the only seller to break out from the pack of would-be challengers. Amazon this year released a number of improvements to its ad-buying interfaces, such as improving the usability of its DSP, extending the reach of Sponsored Products, adding a rewards program tool, incorporating customer acquisition metrics and enabling dynamic bidding for Sponsored Products ads.

However, even as Amazon continues to build up its advertising product, as well as the new mobile, over-the-top (OTT) and connected TV ad inventory entering the space in the coming year, the Facebook/Google duopoly will likely continue to dominate into 2020.

On the Move

Ad platform Criteo has named Megan Clarken CEO. The company is splitting the roles of CEO and chairman, adding Clarken to lead the organization, while Criteo’s founder and former CEO JB Rudelle will continue as chairman of the company’s board of directors. “I am personally very happy to work with Megan on the next phase of our transformative journey. The addition of Megan will significantly strengthen our executive team in its strategic evolution,” said Rudelle. Clarken comes to Criteo after fifteen years with Nielsen. Most recently she served as the chief commercial officer for Nielsen Global Media.    

Michael Londgren has been named chief marketing officer for Seismic, a SaaS sales enablement platform. He will oversee the company’s international and vertical growth and be tasked with growing its position within the industry. “Michael has a strong history establishing companies as market leaders within their respective categories,” said Seismic CEO Doug Winter. The CEO went on to say he was confident that Londgren would help the company deepen its market leadership. Prior to joining Seismic, Londgren held marketing leadership roles at Google Cloud, DocuSign, Adobe and BoardVantage. 

The video technology company KERV Interactive has expanded its C-suite with the promotion of  Marika Roque to chief operating officer and Taylor Pate to chief technology officer. The two will work together to plan, develop and implement the company’s technology roadmap — including its SaaS platform strategies, building on current product features, KERV’s social and YouTube offerings, as well as on-boarding publishers to its system. “We are thrilled to promote them to our C-Suite, and we are confident their leadership will help us continue to grow and reach new milestones,“ said KERV CEO Gary Mittman. While Roque will be focused on managing client-facing needs and operational elements, Page will oversee the technology roadmap and functionality.

The Big Picture

Build trust in your audience with these key email marketing considerations

Gaining permission from a recipient sets the stage for building trust. This includes both the trust of the recipient and the trust of their ISP, which ultimately controls which emails are delivered, which go into the spam folder and which are blocked entirely.

READ MORE >>



About The Author

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.



social-shorts:-twitter-bans-political-ads,-facebook’s-preventive-health-tool,-new-cmo-at-tommy-hilfiger

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning.

Twitter reports an uptick in data requests. Between January and June of 2019, Twitter received 7,300 demands for user data, with the majority of requests coming from U.S. government agencies (2,120 demands for 4,150 accounts), reports TechCrunch. Requests for data was up 6% compared to the same time period last year, according to the company’s latest transparency report. “Twitter said it removed 124,339 accounts for impersonation, and 115,861 accounts for promoting terrorism, a decline of 30% on the previous reporting period,” writes TechCruch. Twitter has also added impersonation data and insight to the report, offering up numbers on actions taken against accounts posing as another person, brand or organization. During the first half of the year, Twitter said it took action against 124,339 accounts for violating its impersonation policy.

No more political ads on Twitter. If you missed Wednesday’s news, Twitter CEO Jack Dorsey announced on Twitter, minutes before Facebook’s earnings call, the company will stop allowing political ads on the platform. “While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions,” tweeted Dorsey. The CEO said the company plans to share more on the final policy by November 15 and begin enforcing its ban on political ads November 22. The timing of Dorsey’s tweet — right before Facebook’s earnings call — was arguably an indirect dig at Facebook in light of its stance not to fact-check ads from politicians. Facebook argues its policy is about free speech, and that political ads will account for only 0.5% of its total revenue next year. 

Facebook files lawsuit against OnlineNIC. Facebook is suing OnlineNIC and its privacy/proxy service ID Shield for registering fraudulent domain names, such as www-facebook-login.com and facebook-mails.com that were created to look as if they were connected to Facebook. “By mentioning our apps and services in the domain names, OnlineNIC and ID Shield intended to make them appear legitimate and confuse people,” writes Facebook Director of Platform Enforcement and Litigation Jessica Romero, “We don’t want people to be deceived, so we track and take action against suspicious and misleading domains, including those registered using privacy/proxy services that allow owners to hide their identity.” Facebook said there millions of such fraudulent domains, and that it actively reports such abuse to domain name registrars. But, in some instances, domain name registrars and privacy/proxy services fail to take down the domains. “This was the case with OnlineNIC and ID Shield, and that’s why we’ve taken this action to stop this type of domain name abuse,” writes Romero.

Sprout Social files to go public. The social media management platform Sprout Social has filed for its IPO, reports Crunchbase. Founded in 2010, the company currently has 23,000 customers in 100 countries per its S-1 filing, with the lion’s share of its revenue coming from software subscriptions. “The company estimates that the market opportunity for its product is $13 billion in the United States. And since about 30 percent of its revenue came from customers in other countries in 2018, Sprout believes the international opportunity is, at least, as large,” writes Crunchbase. Sprout Social revenue in 2018 was $78.8 million, up from $44.8 million the previous year.

Hootsuite and Proofpoint deliver compliance tool. Hootsuite and Proofpoint, a security and compliance company, have partnered to offer a real-time compliance verification feature for composing and publishing social media content via the Hootsuite composer platform. “This feature will put up the guardrails, and give our customers in regulated industries the confidence to empower their people to capitalize on the power of social media to achieve their business objectives, particularly around social selling,” said Hootsuite SVP of Product and Technology Ryan Donovan. The tool will be integrated into Hootsuite’s composer platform so that social media posts will be automatically screened — alerting Hootsuite users to common compliance policy violations as they type. Users will not be able to publish a social post until the violation is corrected.

Buffer adds scheduling feature for Instagram Stories. Earlier this month, the social media management tool Buffer rolled out a new feature that allows users to plan their Instagram Stories in advance, with the option to storyboard their posts, create draft captions, and schedule a reminder for posting for the Story. “We spent months talking to consumer brands that are using Stories as a key channel for their marketing, and found that there was a common theme; they were spending too much time navigating between tools to prepare their Stories, and scrambling to keep up with their audience’s appetite for regular content,” said Buffer Product Marketer Mike Eckstein. The feature is available on Buffer’s web application, as well as its iOS and Android apps. 

Facebook aims to keep users healthy. Facebook has rolled out a new Preventive Health Tool designed to connect users with health resources and check-up reminders. “To help you keep track of your checkups, we collect information you provide, such as when you set reminders or mark a screening as done. We also log more general activity, like frequency of clicks for a specific button, which allows us to understand how the tool is being used, in order to improve it over time,” wrote Facebook on its Newsroom Blog. Users will be able to set appointment reminders, schedule health tests and find affordable care using the Preventive Health tool. The company says recommendations for checkups offered by the tool are based on a user’s sex and age per their Facebook profile. At first glance, it looks like a helpful resource, but it’s worth noting just how much information you’re giving a platform that has never been all that good about keeping user data safe.

Employees want Facebook to change its ad policies. In response to Facebook’s policy of not fact-checking ads from politicians, a group of 250 Facebook employees signed a letter asking the company’s leaders to rethink how it handles political advertising, reports the New York Times. The employees said the policy is a “threat to what FB stands for” and that they “Strongly object to this policy as it stands.” The letter, which was posted on Facebook’s internal Workplace platform, was shared with the New York Times by three employees who asked not to be named. Facebook spokesperson Bertie Thomson told the New York Times, “Facebook’s culture is built on openness, so we appreciate our employees voicing their thoughts on this important topic. We remain committed to not censoring political speech, and will continue exploring additional steps we can take to bring increased transparency to political ads.”

Twitter confirms certain users will see more ads. Twitter has confirmed that users with high follower counts may be seeing more ads in their timeline. The company sent the following statement to Marketing Land when asked about the uptick in ads for certain users: “Historically, people with high follower counts have seen fewer ads. Recently, we’ve taken a more consistent approach of showing ads to everyone who uses Twitter and as a result, people with higher follower counts will notice an increase in the number of ads they’re seeing.” When asked what it deems a “high follower count,” Twitter would not divulge any numbers.

On the Move

Michael Scheiner has been named chief marketing officer for the Tommy Hilfiger. The retail brand says Scheiner will be tasked with bringing the company into a “new era of innovative marketing strategies” across digital and experiential platforms, aiming to reach the next generation of shoppers. Tommy Hilfiger CEO Daniel Grieder said he believes Scheiner will help fuel the company’s ongoing digital transformation. “I am excited to work closely with Tommy, Daniel and the company’s talented marketing teams around the world to write the next chapter,” said Scheiner. Before joining the company, Scheiner was the SVP of global marketing for Hollister Co.

Nationwide has promoted Ramon Jones to chief marketing officer. He has been with the insurance company for nearly 20 years and will be replacing Terrance Williams who announced he will be leaving the company in November. Jones will report to Nationwide CEO Kirt Walker and will oversee brand and marketing strategy, creative services, social media and corporate communications. “During his nearly two decades at Nationwide, he has held numerous leadership roles in the business and in marketing that make him uniquely qualified to promote and protect the Nationwide brand and position him to drive further business success,” said Walker about Jones’ appointment to CMO. Jones most recently served as Nationwide’s financial services marketing leader.

Beyond Meat has recruited Stuart Kronauge to serve as its chief marketing officer. The producer of plant-based burgers is bringing on Kronauge to help advance product sales in retail stores and build partnerships with more restaurants open to vegan offerings. Kronauge comes to Beyond Meat from Coca-Cola where she was employed for more than 20 years. Kronauge is credited with the resurgence of Coca-Cola’s Coke Zero, Diet Coke, Sprite and Fanta product lines during her time at the company. She will officially join Beyond Meat in January, 2020. 

Jeff Herzog has been appointed chairman and CEO of the digital marketing agency ZD3. “I am excited to be back in the industry as the CEO of ZD3 and grateful to my team and clients that continue to support our innovation and drive forward into rapidly expanding and changing digital landscape,” said Herzog. Prior to being named CEO, Herzog founded ZOG Digital in 2011. That agency was acquired by Inventis Digital in 2017. He is also the founder and former CEO of iCrossing before it was purchased in 2010 by Hearst Magazine.

Toronto-based agency SDI Marketing has named Tom Sorotschynski vice president. He will be tasked with driving the agency forward and report to Senior Vice President Kim Harland. “His passion for emerging technologies and understanding of the ever-evolving digital landscape allows him to create programs that are all-encompassing and truly connect consumers to brands,” said Harland. Sorotschynski most recently served as the vice president and general manager for Traffik & 5Crowd agencies owned by Sgsco, a global collective of brand agencies.

BrandStar, a full-service production and marketing agency, has hired Bradley Saveth to fill the newly created VP of strategic partnerships role. “Saveth joins BrandStar with a wealth of relationships, experience, and expertise to match clients with strategic opportunities and expand the agency’s global footprint,” said BrandStar CEO Mark Alfieri. Before joining BrandStar, Saveth launched two startups: goCharge and Vital Motion. He most recently was the president of Big Salad Consulting. During his career, Saveth has worked with a number of consumer brands, including Verizon, Wells Fargo, Wendy’s and more.



About The Author

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.



social-shorts:-linkedin-refreshes-daily-rundown-and-facebook’s-vp-of-ads-exits-company

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning.

Facebook makes space for news. Facebook has confirmed to Marketing Land it will not be placing ads in its newly introduced News tab, but publishers will still be able to monetize their content as usual with Instant Articles and other options.

The Washington Post first reported Facebook would be launching a news tab on the platform. Sources told the paper that the news stories featured in the tab will include articles from hundreds of news organizations, some of which will receive payment from Facebook for their content.

“Facebook’s service will include some human curation by a small editorial team of journalists, who will select top stories. But mostly the News tab will rely on computerized algorithms that seek to match user interests with offerings from a wide range of reports on politics, sports, health, technology, entertainment and other subjects,” reports the Washington Post. 

The Washington Post listed itself among the approximately 200 news organizations that will be included in the launch.

Other publications named by sources include the Wall Street Journal (which is owned by News Corp.), Business Insider, BuzzFeed News and local news publications. Sources told the Washington Post that the New York Times was also likely to participate, but terms had not been finalized. According to the report, payments by Facebook to news organizations will range from “hundreds of thousands to millions of dollars.”

New look for LinkedIn’s Daily Rundown. LinkedIn has redesigned its Daily Rundown, the platform where the site curates news stories selected by an internal team of editors. The redesign includes new navigation that makes it easier for users to move between stories and go deeper into specific topics. By clicking on a headline within the Daily Rundown, users will be able to see conversations happening on the platform about the story. The site has also started a pilot program allowing users to subscribe to regularly published pieces by industry thought leaders. LinkedIn mentioned two available newsletters: the “Get Hired” newsletter and one called “The Hustle” — both offering insights into the job hunt and professional goals. Users who have access to the pilot program can find more newsletters by clicking the “Newsletters Related to Your Industry” option under the “My Network” tab.

TikTok touts its safety measures. The short-form video app TikTok, which boasts more than 500 million users, has released a second set of videos that are part of its “You’re in Control” video series, highlighting the platform’s safety and privacy features. “Educating our users on the options we provide to help them craft their optimal TikTok experience is one of our top priorities,” writes TikTok on its newsroom blog. The company has enlisted 12 of its most popular creators to produce videos on six different topics, including how to block a user, how to filter comments, reporting inappropriate behavior and how to disable or enable the duet feature which allows two videos to be posted side-by-side in the same screen. 

Majority of political tweets come from only 10% of users. After analyzing a random sample of tweets from U.S. adults with public accounts, Pew Research found the majority of political tweets are made by a very small segment of users. According to their findings: 97% of tweets mentioning national politics came from only 10% of users. Those who are tweeting about politics are also more likely to follow others who feel the same way they do. “Political tweeters – defined as those who tweeted at least five times in total, and at least twice about national politics, over the year of the study period – are almost twice as likely as other Twitter users to say the people they follow on Twitter have political beliefs similar to their own,” writes Pew Research.

Facebook’s latest efforts to safeguard elections

Facebook is doing some crisis control this week after receiving much criticism for how it handles political content and advertising on the platform — allowing candidates to run ads containing false information. The company announced a number of new updates to its Ad Library, launched the Facebook Protect program and made Pages more transparent. None of these updates reverse the company’s decision that, as the Washington Post put it: “Opens a frightening new world for political communication — and for national politics.” 

Here’s a rundown of the company’s recent moves to keep its platform safe during elections:

Updates to Ad Library offer more insight into political ads. Facebook’s Ad Library, the platform that archives all ads run on the platform during the past seven years, will now include a feature that tracks spending by U.S. presidential candidates. Facebook is also adding spend details for candidate campaigns at the state and regional level, and clarification around where the ad ran: Facebook, Instagram, Messenger or Facebook’s Audience Network. Starting next month, Facebook said it will begin testing a new database that allows researchers to download the entire ad library and pull daily snapshots to track day-to-day changes.

Facebook Protect: A program to keep political accounts safe. Launched this week, Facebook Protect is designed to secure Facebook and Instagram accounts belonging to candidates, elected officials, federal and state departments and agencies, and party committees in the U.S. Participants must enroll to be part of the program, and once accepted, will receive advanced security protections and monitoring for potential hacking threats.

“If we discover an attack against one enrolled individual, we can review and protect other accounts that are enrolled in our program and affiliated with that same campaign,” writes Facebook on the Facebook Protect website, “Additionally, all Page admins of enrolled Pages will be required to go through Page Publishing Authorization to ensure the security of the Page, regardless of whether or not individual Page admins choose to enroll in this program.”

To enroll, Page owners must already have received the blue-verified badge. Once a Page has been verified it can enroll via the form listed at the bottom of the Facebook Protect site.

More transparency for political Pages. Facebook is adding an “Organizations that Manage This Page” tab to Pages to clarify what organizations are behind political Pages on the platform. The tab will list the organization’s legal name and verified city, phone number or website. For now, this information will only be included for Pages with large U.S. audiences that have already completed Facebook’s business verification process and any Pages that have been authorized to run ads about social issues, elections or politics in the U.S.

“If we find a Page is concealing its ownership in order to mislead people, we will require it to successfully complete the verification process and show more information in order for the Page to stay up,” writes Facebook executives Guy Rosen, Nathaniel Gleicher and Rob Leathern on the company’s Newsroom Blog.

On the Move

Rob Goldman, Facebook’s VP of ads, announced on Twitter that Tuesday was his last day at the company: “Some personal news: After more than 7 years, today is my last day at Facebook. What I will miss most are the people, who are among the smartest and most talented I’ve ever met. I wish them all the very best in their important work.” wrote Goldman. He first joined Facebook in 2012, and was named director of product ads and Pages in 2014.

Twitch, the Amazon-owned game streaming site, has named Doug Scott as its new chief marketing officer. He is replacing Kate Jhaveri, Twitch’s former CMO who left the company earlier this year. “Doug has deep experience extending brands into new markets across games and entertainment industries, making him the ideal fit to lead Twitch’s marketing strategy,” said Twitch COO Sara Clemens. Prior to joining Twitch, Scott led marketing for the social gaming platform Zynga and was CMO for the music startup BandPage. 

Hyundai Motors has hired Angela Zepeda as its next chief marketing officer. Zepeda will oversee all U.S. marketing and advertising efforts for the automaker, including strategic direction, brand development, national and regional advertising, experiential and social marketing, lead gen and more. “Angela was already a member of our extended family and we’ve seen firsthand her creativity, business acumen and talent in building our brand and leading teams,” said Hyundai COO Brian Smith. Prior to joining the company, Zepeda was the senior vice president and managing director of INNOCEAN USA, Hyundai’s agency of record.

Heidi Bullock has been named chief marketing officer for Tealium, a customer data orchestration platform. CEO Jeff Lunsford called Bullock a fantastic addition to the team. “Heidi will undoubtedly help us expand our market position in a high growth market and continue to solidify us as a global leader in the industry,” said Lunsford. Prior to joining Tealium, Bullock most recently served as the CMO for Engagio. She also held the role of group vice president of global marketing at Marketo.

The marketing performance management platform Allocadia has hired Julia Stead as the new chief marketing officer and added John Stetic to its Board of Directors. Stead will focus on working with Allocadia clients, guiding marketing leaders in developing strategy, investing intelligently and optimizing their marketing investment results. “I’m thrilled to be joining a team that is focused on helping other marketers achieve the same growth I’m passionate about driving for my own company,” said Stead. Before joining Allocadia, Stead was the VP of marketing at Invoca. Stetic, a veteran in the martech product industry, currently serves as the senior VP of innovation and partnerships at ServiceMax.

BitPay, a global blockchain payments provider, has appointed Bill Zielke as the company’s first chief marketing officer. In his new role, Zielke will be tasked with executing marketing strategy that supports BitPay’s growth objectives, building a strong business and consumer brand, and cultivating an increased awareness around cryptocurrency and its use. “We realized we needed a seasoned marketer to advance the company to the next level. We are excited to have Bill on board as we attract more users to BitPay and drive greater merchant acceptance of cryptocurrencies,” said CEO Stephen Pair. Zielke’s former marketing leadership roles include time at Ingo Money and Forter, serving as CMO at both venture-backed startups.



About The Author

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.



social-shorts:-linkedin-events,-facebook-story-ad-templates-and-pinterest-lite

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning.

Event planning on LinkedIn. LinkedIn has rolled out a new Events feature that makes it easy to create and share event announcements. The feature can be found in the “Community” panel on the  left side of the newsfeed, and allows users to enter their event description, date, time, venue and invite connections using filters such as location, company, industry and school. “You’ll be able to seamlessly create and join professional events, invite your connections, manage your event, have conversations with other attendees, and stay in touch online after the event ends,” writes Ajay Datta, LinkedIn India’s head of product. Once an event is posted, users can track attendees, post updates and interact with the users they have invited. Users who have accepted an event invite on the platform will be able to see their events under the “My Network” tab. 

Twitter defends its policies for world leaders. Twitter is defending its policies for allowing content from world leaders that may otherwise be prohibited. After listing enforcement scenarios for why it may remove a Tweet from a political figure, such as “promotion of terrorism” and “Clear and direct threats of violence against an individual,” the company goes on to say, “We will err on the side of leaving the content up if there is a clear public interest in doing so.” The company said it understands why users want clear yes/no decisions regarding what’s allowed, but that it’s not that simple: “Our mission is to provide a forum that enables people to be informed and to engage their leaders directly.” 

Reddit pushes back against lawmakers. On Wednesday, executives from Reddit, Google and the Electronic Frontier Foundation took questions from Congress about possible modifications to the 1996 Communications Decency Act currently being considered by lawmakers, specifically Section 230 of the law which gives social media platforms immunity from being held responsible for content posted by users. “Lawmakers from both major political parties have said Congress could make additional changes to the law to restrict companies’ immunity,” reports Reuters. Reddit CEO Steve Huffman published his comments to Congress on Reddit’s Upvoted blog, explaining why Section 230 is critical to the company: “Reddit uses a different model of content moderation from our peers — one that empowers communities — and this model relies on Section 230. I’m here because even small changes to the law will have outsized consequences for our business, our communities, and what little competition remains in our industry.” 

An easier way to create Story Ads. Facebook is launching customizable templates for Story ads that can be used across Facebook, Instagram and Messenger. The templates allow advertisers to choose from a variety of layouts once they have uploaded their creative assets to Ads Manager, and come with editing tools to select background color, text and cropping options. “We’re making it easier for businesses of any size to create for fullscreen vertical stories placements,” writes Facebook on its business blog. Streetbees reported a 40% increase in incremental app installs and a 29% reduction in cost per incremental app click when using the new templates.

Instagram launches new data-security features. Instagram is giving users more control over their data with a new feature that allows them to remove third-party apps connected to their account. Under the account “Settings” page in the app, users will be able to click on “Security” to find the “Apps and Websites” option. From there, users can remove any third-party apps to keep them from accessing their data. The social media platform is also launching an authorization screen that will list all the information a third-party app is requesting to access. Users will have the option to cancel access to their data directly from the authorization screen. Unfortunately, it may take some time before all users have access to the new features — Instagram reports they will be rolling out over the next six months.

Reddit opens up its content to Snapchat. Reddit announced a new Snapchat integration, making it easy for users who have Snapchat downloaded on their mobile device to share Reddit posts on the app. “Simply tap the ‘share’ icon on an image, text or link-based post on Reddit’s iOS app and select the Snapchat option. Then choose a few friends to send the post to, or add it to your Story,” writes Reddit on its Upvoted Blog. Once posted to Snapchat, the content will include a sticker with the Reddit logo and source information. This is the first content-sharing integration for Reddit. Sharable content is limited to posts from “Safe for Work” communities and communities in good standing on the platform. At launch, the feature is only available on iOS, but will be rolling out on Android devices soon.

More bad news for Facebook Libra. Things are not looking good for Facebook’s Libra cryptocurrency project. Last week, PayPal announced it was pulling its participation in the network, and now eBay, Stripe, Visa and Mastercard are following suit. According to Gizmodo, the only two remaining payment platform partners are Mercado Pago and PayU. Visa said it would continue to evaluate the project and that its ultimate decision would based on the Libra Association’s ability to meet regulatory expectations.

“Visa’s continued interest in Libra stems from our belief that well-regulated blockchain-based networks could extend the value of secure digital payments to a greater number of people and places, particularly in emerging and developing markets,” a Visa spokesperson told CNBC. When Facebook initially launched the Libra Association, it had 28 companies that had agreed to be part of the group. That number is now at 22 — with each member agreeing to pay a $10 million fee to be part of the association and have voting rights. The Libra Association is scheduled to meet next week in Geneva to review the charter and appoint board members, reports CNBC.

Pinterest Lite. Pinterest is taking efforts to make sure its platform is available to users in emerging markets. The company launched its Pinterest Lite app last week, offering users an app that downloads faster and takes up less space on their mobile device. This is the second go at offering a Lite version of the app — according to TechCrunch, a Pinterest Lite app was pulled from Google Play last year. The latest Lite app is the result of a project that Pinterest started in July of 2017 when it formed a team tasked with rewriting its mobile web app from scratch as a progressive web app, reports TechCrunch. The new app is designed to offer a better user experience for people in low-bandwidth environments on limited data plans.

Facebook holiday preparations. Facebook is rolling out new Story Ad templates across Facebook, Instagram and Messenger in time for holiday promotions. “We know businesses have limited resources and time, and it may not always be possible to create new assets for ad campaigns. So we’re making it easier for businesses of all sizes to create vertical, full-screen assets,” writes Facebook on its News Blog. For Messenger, the company is rolling out instant replies in the coming weeks so that businesses can automatically respond to customer communications and create saved replies for commonly asked questions. It is also making it possible to set up an “away message” in Messenger for when a business is closed. 

New Twitter app for Mac users. After sunsetting its Mac desktop client last year, Twitter has launched a new Twitter app for Macs, but it is only available on the latest version of macOS Catalina. Twitter reported in June its plans to take advantage of Apple’s Mac Catalyst, a toolset that allows developers to bring iPad apps to the Mac desktop, reports TechCrunch. “Twitter had been one of the more highly anticipated Catalyst apps,” writes TechCrunch, citing that many users were left to rely on third-party apps, like TweetDeck or paid applications like Twitterific 5 or Tweetbot 3, when Twitter stopped offering its Mac desktop app. According to TechCrunch, the new app is free and the interface is consistent with the rest of Twitter’s platform apps, but the timeline doesn’t refresh in real-time. 

On the Move

The Minneapolis-based TV ad agency Marketing Architects has hired Marin Suska as its new VP of client growth. Suska was the agency’s former director of media services and is now returning after serving in various marketing roles at multiple agencies, including Haworth Marketing Media, The Nerdery and Digital River. “Marketing Architects is a different agency than the one I knew working on the media team years ago,” said Suska, “The strategic nature of how this agency does business with clients, the colossal shift from radio to TV, and the greater goals lying ahead all played a role in my interest in returning to be a part of something big.”

Richard Nicoll has been named chief commerce officer and managing director at Liquid Omnicommerce, a Dubai-based retail consultancy. In his new role, Nicoll will be responsible for driving regional growth and enhancing the agency’s offerings. “He is the real pioneer of shopper marketing in the UAE,” said Liquid Omnicommerce Founder Sachinnn Laala, “With a wealth of experience in highly competitive global markets, the insights he will bring will benefit our clients tremendously.” Before joining Liquid Commerce, Nicoll served as the chief shopper marketing officer for Publicis Communications in Asia. Marketsmith Inc., a woman-owned marketing agency in New Jersey has added three new hires to its executive team this month.

Jo Maggiore has joined the agency as Creative Director, Samantha Foy has been named senior director of digital media and Rachel Schulties is the new VP of client performance. “We have brought in strong, accomplished women who each bring something unique to us, but all embrace data, analytics and modeling,” said Marketsmith President Rob Bochicchio, “More importantly, these leaders have made their mark with great clients and bring that expertise to Marketsmith to take outcomes for our client partners to a whole new level.” Before joining the agency, Maggiore was the director of digital creative at GNC. Foy previously worked at Active International and Schulties was in managed services at Digital Media Solution.



About The Author

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.



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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning.

Facebook gives businesses new Messenger tools. Facebook has rolled out two new features for businesses on Messenger and is testing a new dynamic persistent menu and composer. The latest updates include the ability to send images, template quick replies within messages sent in response to a post or comment on their Facebook Page. It has also added app link support for URL buttons shared via a message. “Now when people click URL buttons with the App Link metadata, it will enable developers and businesses to provide a button that will directly open the target native app,” writes Facebook on its Developer Blog. The beta test for the dynamic persistent menu and composer is designed to make it easier for businesses to personalize conversations on the user level. Developers can sign up to be part of the closed beta here: User Level Menu Beta for Messenger

LinkedIn renames Groups. LinkedIn sent an email to Group Admins to notify them that, in the next few weeks, it would be updating the names for Group types and introducing a separate permission process for inviting new members. Soon Groups will either be “Listed” or “Unlisted” — listed groups will be included in search results on the platform and visible on members’ profiles; unlisted groups will not be included in search and won’t show on members’ profiles (but can be shared using the group’s URL). Also, Group invitation settings will now, by default, allow members to invite their 1stdegree connections. This setting can be disabled so that only Admins have permission to send Group invites. All requests to join a group still have to be approved by an Admin.

Instagram gets creative. Instagram is launching a new “Create” mode in Stories that, according to TechCrunch, will initially highlight an On This Day feature. The feature surfaces previous posts by users that they can share in a Story as an embedded post. “This new mode helps you combine interactive stickers, drawings and text without needing a photo or video to share,” an Instagram spokesperson told TechCrunch, “On This Day suggests memories and lets you share them via Direct and Stories.” The On This Day feature includes a dice button that lets users click to view different On This Day posts. Instagram has made the feature easily accessible to users, placing it as part of the new Create Mode that lives inside the Stories composer. To find the Create Mode, swipe right at the bottom of the screen from the Stories camera.

Bad video metrics cost Facebook $40 million. Facebook has agreed to pay $40 million in a settlement with the ad agencies that accused the company of miscalculating video metrics. According to The Hollywood Reporter, most of the payment will go to the agencies that purchased video ads, but $12 million of the settlement has been earmarked for the plaintiffs’ attorneys. Facebook was charged with, not only miscalculating metrics, but knowingly inflating video ad metrics by as much as 150% to 900%, per the complaint filed by the plaintiffs. Facebook agreed to the settlement, but still claims the case is “without merit.” The plaintiffs said, had they gone to trial, they could have received as much as $100 to $200 million in damages, according to the report.

Instagram says goodbye to the Follower Tab. Instagram is disabling its Follower Tab, a feature that allowed users to view likes comments and follows from their connections on the app. The heart tab, where users could view their friend’s activity, will display only the user’s own activity now, according to BuzzFeed News. “People didn’t always know that their activity is surfacing,” Instagram Head of Product Vishal Shah told BuzzFeed, “So you have a case where it’s not serving the use case you built it for, but it’s also causing people to be surprised when their activity is showing up.” Shah said simplicity was the driving factor for removing the tab since it wasn’t a feature many were using — or even knew existed. 

“Emails from Instagram” helps identify phishing attacks. To help prevent phishing scams, Instagram has launched a new feature that lets users check if an email they received was a legitimate email sent by Facebook or Instagram — or if it was part of a phishing attack. The new “Emails from Instagram” feature is contained within the app’s Security settings and lists every email sent by Facebook or Instagram during the last two weeks. “If you see an email in there then you can be sure it’s legitimate, and you can safely click any links it contains,” reports The Verge, “If it’s not, then it could be a phishing scam, whereby someone impersonates a service to trick you into giving them your username and password.”

Facebook launches app to compete with Snapchat. Threads from Instagram is the company’s new standalone, camera-first messaging app. Similar to Snapchat, users will be able to send text and videos with augmented reality filters to their friends. Unlike Snapchat, though, the app only allows you to communicate with your Close Friends — the private list of VIPs that you designate within the main Instagram app. 

Additional information such as a location description, battery level and statuses is where Threads diverges from Instagram’s built-in direct messages. This information can be shared to give your Close Friends an idea of your availability to interact with them. Precise locations are not shown — for example, “At the gym” may display as a status but without the gym’s name or address — and the app does not include a map. Currently, Instagram has no plans to show ads or monetize Threads directly, nor will Facebook use location data for targeting, TechCrunch reported.

Facebook plans to challenge global content takedown ruling. “It undermines the long-standing principle that one country does not have the right to impose its laws on speech on another country,” Facebook said in a statement to TechCrunch, regarding the European Court of Justice’s ruling that it must remove content on a worldwide scale if any of the national courts of its 28 member nations determines that the content is illegal or defamatory.

Facebook currently complies with requests to take down illegal content, but reserves the right to leave it up for global users so long as it obeys the platform’s Community Standards.

Google in talks to acquire TikTok rival. Conversations are being held between Firework, a Redwood City-based company and app used to share short videos with other users, and Google. The app tries to surface viral videos for its users, separating itself from the industry leader by emphasizing an older audience. In a fundraising round held earlier this year, the company was valued north of $100 million and, although the Wall Street Journal reported that pricing has yet to be discussed, the acquisition is expected to cost Google more than that. This potential deal is something to keep an eye on as Google’s dominant position has garnered more regulatory pressure and raised issues of anti-competitive practices at home as well as abroad.

Indicators

Gartner CMO Spend Survey: Social wins biggest chunk of digital ad dollars

Digital Ad Spend Broken Out Across Channels

In its latest CMO Spend Survey, Gartner asked more than 400 marketers how their company’s 2019 digital ad budgets would be allocated. Social won the biggest piece of pie, getting 23.7% of digital ad budgets, followed by display ads and video ads. “Overall, CMOs maintain a positive outlook for digital ads, with 78% of CMOs confident that they’ll increase investments in 2020,” reports Gartner.

Based on the survey findings, nearly a quarter (22%) of marketing budgets are going to agencies. While this is still a significant portion of marketing investments, that number has steadily dropped during the last two years: 25% of marketing budgets were allocated to agencies in 2017 and 23% last year. Gartner reports marketing budgets in North America and the UK have shrunk since 2018, dropping from 11.2% to 10.5% this year.

READ MORE…

On the Move

Brinker International has promoted Ellie Doty to senior vice president and CMO of Chili’s Grill & Bar restaurant chain. In her new role, Doty will lead U.S. and international brand marketing for Chili’s, managing everything from menu innovation to advertising, media and public relations efforts. “Ellie’s innovative leadership has helped the Chili’s brand achieve positive results in fiscal 2019 and I am confident she will continue to drive success for the business,” said Brinker CEO Wyman Roberts. Doty joined Chili’s in 2017 as the restaurant’s VP of marketing. Before coming to Chili’s, Doty held leadership roles at Yum! Brands, working with Taco Bell and KFC.

Denise Karkos has been named CMO for SiriusXM. She will report to SiriusXM President of Sales, Marketing and Operations Jennifer Witz and oversee brand and digital marketing for both SiriusXM and Pandora brands. “She and her team will execute a cohesive marketing strategy to drive brand relevance and consideration through to customer conversion, with a deep focus on digital, social and mobile marketing,” said Witz. Prior to joining SiriusXM, Karkos served as Ameritrade’s CMO and was named the 2019 CMO of the Year by Ad Age.

Traeger Grills has named Todd Smith as its new CMO. The industry veteran will be focused on brand building and storytelling to help elevate the company as a lifestyle brand and further expand its community. “We’re most excited to bring in Todd for his dedication to culture and leadership,” said Traeger Grills CEO Jeremy Andrus, “Todd’s ability to build and lead great teams to do innovative things will help strengthen what it means to be part of Traeger Nation.” Before joining Traeger Grills, Smith was CMO for EXOS and has held various marketing roles at The Coca-Cola Company.



About The Author

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.



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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning.

Twitter rebrands and expands in-house brand strategy team. Twitter has given its in-house brand strategy team a new name, Twitter Next, and has expanded the group to include a newly-formed lab made up of technologists, program managers and designers.

“Through data-driven experimentation, Twitter Next’s new lab has already stewarded more than 200 custom programs in 2019, with advertisers across all industries globally,” writes Alex Josephson, the head of Twitter Next. He said his team is focused on “re-imagining the technological possibilities” of the platform.

Work so far has included campaigns for KFC, BET and Samsung Spain. “I’m not sure we’ve ever seen one of our campaign messages — in this case #BatallaQLED — more talked about on Twitter,” said Samsung Spain CMO Alfonso Fernandez, “I think of Twitter as more than just a media platform; the team at Twitter Next are truly creative partners for us.”

The Twitter Next group also rolled out a beta of its Brand Reminders platform, a tool that lets brands set up auto-reply campaigns to alert fans when new content has been released. The tool has been piloted by more than 70 advertisers who have used it for sales promotions, movie trailer drops and TV program announcements.

“Stories Can Do It,” says Facebook’s marketing team. Facebook is rolling out a global campaign to drive adoption of its Story Ad format. The company kicked off the “Stories Can Do It” campaign during the first day of Advertising Week with OOH ads and live activations planned during the advertising event this week. The company is also running ads across Facebook, Instagram and other digital channels and in print in North America. As part of the campaign, Facebook said it is launching a website built around Story Ads, “With creative inspiration, client success stories, best practices and resources for building stories ads.”  During its first-quarter earnings call in April, Facebook reported more than one billion Stories are shared across Facebook, Messenger, Instagram and WhatsApp per day.

It looks like Reddit’s redesign worked. Reddit COO Jen Wong said the site has experienced a lift in page views and time spent on its desktop and mobile platforms since the company completely overhauled its site last year. “We’ve seen significant growth in user engagement and conversations — demonstrating that users are deepening their relationships with each other and with Reddit communities,” writes Wong on Reddit’s Upvoted blog. Reddit partnered with YPulse to survey its Gen Z and Millennial social media users, surveying more than 1,300 people between the ages of 13 and 39. “What we discovered was that community plays a unique and valuable role in the lives of our users,” writes Wong.

Hiring is about to get hot on LinkedIn. According to LinkedIn’s internal data from the last five years, October is the busiest month for job postings on the site. “There are more available job postings on LinkedIn in October than any other month,” writes Catherine Fisher, LinkedIn’s head of global integrated marketing and communications. The company reports it currently has more than 20 million jobs listed on the site, and that 89% of hiring managers claim it takes less than four weeks to fill a role. For professionals searching for a new position, candidates who are among the first 25 to apply to a job posting are three times more likely to win the job. “Being an early applicant gives you a clear advantage,” writes Fisher. 

Tens of thousands of apps suspended. Facebook VP of Product Partnerships Ime Archibong published an update on Facebook’s app review process and all the company has done to block malicious apps since news broke more than a year ago that Cambridge Analytica had used an app to harvest user data. The number of apps suspended by Facebook has grown from the 400 it reported in August of last year to now tens of thousands.

“It is important to understand that the apps that have been suspended are associated with about 400 developers. This is not necessarily an indication that these apps were posing a threat to people. Many were not live but were still in their testing phase when we suspended them,” writes Archibong.

He notes that it is not unusual for developers to submit multiple apps that never get rolled out — or the developer fails to respond to Facebook’s request for more information, resulting in the app being suspended. Archibong said that only in a few cases have apps been banned entirely. On top of Facebook’s recent updates to app reviews, a process that involves much more strict guidelines than before, developers also must now comply with the FTC’s rules which require developers to certify they are in compliance with Facebook’s policies on an annual basis.

Facebook greenlighted 2 new apps for teens. Facebook’s NPE (New Product Experimentation) Group, which is tasked with building new products from scratch, recently released two new Facebook-owned apps — Bump and Aux, according to The Information. The apps were both made available via Apple’s Canadian App Store in August and looked to be aimed at teen users. The Daily Dot reported the Bump app is designed as a “matchmaking app for connecting students from the same school” and that the Aux app, which has already been removed from the app store, integrated with Spotify and Apple Music. 

Indicators

Adobe: Consumers more likely to blame the website than the brand when ads are poorly placed

brand safety issues. When asked who was at fault for bad ad placement, Baby Boomers were more likely to blame everyone (the brand, digital platforms and ad agencies), while the other three groups — Gen Z, Millennials and Gen X — were more likely to hold the website that ran the ad responsible.

An alarming number of Gen Z (63%) and Millennials (52%) claimed they were unaware of news stories about personal data misuse, or believe the stories are inflated or manufactured, according to the survey findings.

“This appears to be a self-perpetuating cycle with participants, but distinctly younger generations, feeling vulnerable and easily misled online,” writes Adobe, “Yet, despite feeling these concerns, younger consumers may either be complacent or indifferent to the risks posed by personal data misuse or to determine the veracity of data leaks, social engineering, and other forms of online manipulation.”

The Millennials, Gen X and Baby Boomers surveyed for the Adobe report all ranked Facebook as their most used social network, while Instagram was the most popular social network among the Gen Z crowd, followed by Snapchat (which didn’t even make it into the top three for the other generational groups).

On the Move

Stephanie Fried has been named CMO for the global entertainment platform Fandom. She will lead the company’s brand vision, and oversee consumer and sales marketing, research, events and communications. “Hundreds of millions of users around the world use Fandom’s platforms to interact with like-minded fans in communities best suited for them. Stephanie will help further this mission by deepening fans’ connection to each other, and to the films, shows and games they love,” said Fandom CEO Perkins Miller. Fried comes to Fandom after serving as the EVP of marketing research and analytics for Condé Nast.

Arby’s has promoted its CMO Jim Taylor to president. He will succeed Rob Lynch, who left his leadership role at Arby’s to take on the CEO role at Papa John’s, and will report to Inspire Brands CEO Paul Brown. “During Jim’s time at Arby’s, he has helped introduce one of the most dynamic and innovative product pipelines in our industry and has a proven track record of driving strong sales for the brand,” said Brown. Before being named Arby’s CMO, Taylor was the senior VP of brand advertising and activation and served as a senior VP of product development and innovation for the restaurant chain. Before Arby’s, Taylor was the senior VP of enterprise strategy, innovation and marketing for Darden Restaurants. 

Hilton Hotels has named Julie Nestor as its new VP of marketing and e-commerce for its Asia-Pacific Region. In her new role, Nestor will be relocating to Hilton Hotel’s Singapore offices. “Hilton is on a huge growth trajectory with a massive pipeline of new hotels, so it’s a really exciting time to be joining and I’m really looking forward to being involved in the hospitality industry,” said Nestor. Prior to joining Hilton Hotels, Nestor served as eBay’s CMO, and previously held the role of VP of consumer marketing at American Express.



About The Author

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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning.

Portal: Now on TV screens. Facebook rolled out three new Portals on Wednesday, expanding its family of video-calling devices. The new models include an upgraded version of the 10” Portal device, an all-new 8” Portal Mini and a Portal TV device that can be placed below or on top of a user’s TV, offering in-screen video-calling from the TV screen. The three devices range from $129 for the mini to $179 for the upgraded 10” Portal. The Portal TV costs $149.

All three include the same video-calling capabilities with Messenger and WhatsApp integrations. What’s new among the devices is an option that allows users to turn off the “Hey Portal” voice storage setting.

“If you have the ‘Hey Portal’ enabled, Portal listens for the phrase ‘Hey Portal.’ If it’s detected, Portal sends a short audio recording and transcript of the ‘Hey Portal’ voice interaction to Facebook. A trained team may review a sample to make our voice services smarter and more accurate for everyone,” writes Facebook on its Newsroom blog.

Turning off the setting will stop Facebook from storing or reviewing any voice interactions on the device, but the setting is turned on by default. In other words, if users do not want any conversations that happen via a Portal to be recorded and stored by Facebook, they must go into the device settings and turn off the “Hey Portal” option. 

About those “Hey Portal” recordings. Just in time for the release of the new Portal devices, Bloomberg reported that Facebook was not only recording and storing audio from Portal devices, but that some of the audio was transcribed by contractors.

“Those commands [“Hey Portal” voice interactions] were recorded and stored on Facebook servers, and some of them were transcribed by contractors working with the company to improve software algorithms used to understand the commands,” reports Bloomberg.

In light of Facebook’s user privacy issues, the company had paused “human review” of the Portal audio recording in August, according to an earlier Bloomberg report. But now that users have the option to turn off the setting, it is resuming its recording and reviewing process for voice interactions — a practice Facebook claims is important in terms of training the company’s software programs to accurately understand user requests. 

3D Snaps. Snapchat has released a new 3D camera mode, making it possible for users to take 3D-like selfies via the app. “The 3D selfies captured in Snapchat can be shared on the app or saved to a user’s camera roll and shared elsewhere. Sharing outside the app will take away the ability for people to move their phone around to change the image’s perspective,” reports The Verge. The update is currently only available on iPhone X or newer iPhones, but a Snapchat spokesperson told The Verge the 3D feature will eventually be supported on more devices.

LinkedIn now offering Skills Assessment tests. LinkedIn has released a new skills assessment feature for users, offering various free multiple-choice tests that allow users to verify their capabilities in areas such as computer languages, software packages and more. According to TechCrunch, the company rolled out the Skills Assessments feature globally on Tuesday. Prior to the launch, LinkedIn reported that more than two-million tests had been taken during a beta period: “A sign of how the full service might well be a very popular, and needed, feature,” reports TechCrunch.

Facebook’s latest efforts to fight hate. Facebook released an update outlining recent actions it has taken to fight hate and extremist content on the platform. To date, the company has banned more than 200 white supremacist organizations on its site and removed content praising or supporting such organizations using a combination of AI and human expertise. “The process to expand the use of these techniques started in mid-2018 and we’ll continue to improve the technology and processes over time,” writes Facebook on its newsroom blog. The company has also updated how it defines terrorist organizations, clarifying that, “While our previous definition focused on acts of violence intended to achieve a political or ideological aim, our new definition more clearly delineates that attempts at violence, particularly when directed toward civilians with the intent to coerce and intimidate, also qualify.”

Snapchat launches archive of political ads.  Snapchat has created an archive of the political ads that have appeared on the platform in 2018 and 2019. Similar to Facebook and Twitter’s efforts to offer more transparency around political ad campaigns on their platforms, Snapchat’s political ad archive includes various details on the campaigns, including the organization that paid for the ad, the total spend, impressions and targeting information. The big difference is that Snapchat’s archive is only available in an Excel spreadsheet that you must download to review.

YouTube tries out new features and updates analytics for creators. YouTube is testing two new features for creators: commenter profile cards and a personalized message on the watch page. The profile cards will display more information about a commenter so that creators can get a sense of what a commenter is writing and to help creators recognize some of their best commenters. If you’re scrolling through the comments for a video, the profile cards will display recent comments left by the commenter on the same channel during the last 12 months.

YouTube is also allowing a small group of creators the ability to post a personalized message to see if it impacts the likelihood of a potential fan subscribing to the creator’s channel. The message will appear on the watch page near the subscriber button.

The company is also updating its impressions and click through rate (CTR) analytics within the YouTube Studio beta analytics section to offer creators fresher data that is closer to the time of upload. The site is rolling out up-to-the-minute reports so that creators will be able to see impressions and CTRs within three hours of the video being made public. Three hours after a video is posted, the analytics will reflect up-to-the-minute data. 

New rules for articles shared in Reddit’s technology group. According to a post in the Reddit technology subreddit, /r/technology, a group that has more than 8.1 million subscribers, the group moderators are considering banning any links to websites that have a paywall or capped number of visits by viewers. “Yes, we know that there are work-arounds, but that also works around the purpose of this move,” writes the moderators, “We, the mods of /r/technology, hope that we can encourage websites to allow access to their content for others to enjoy without cost to visitors.” While some protested, the majority of commenters said they were in favor of banning such links — or possibly creating a tag that would let readers know if there’s a paywall attached to an article shared in the group. 

YouTube stops counting ad views to rank music videos. YouTube announced last Friday it would no longer count video views generated from paid advertising to calculate its music chart rankings. It will only use organic views to rank artists’ videos.

Previously, YouTube Music Charts, a listing of the most popular new releases from bands and musicians on the platform, counted all views to rank the most popular music videos. Artists and production companies with ad budgets could potentially get their music video debuts further up the list by running the videos as paid ads — a tactic some would consider unfair since not all artists debuting new music have the same advertising budgets as major music labels.

By removing views generated from paid advertisements, YouTube aims to level the playing field for its music charts, adding more transparency to its ranking system and putting in place the same policies used by official charting companies like Billboard and Nielsen.

“Our goal is to ensure YouTube remains a place where all artists are accurately recognized and celebrated for achieving success and milestones,” writes YouTube, “Videos eligible for YouTube’s 24-hour record debuts are those with the highest views from organic sources within the first 24 hours of the video’s public release.”  

YouTube defines “organic sources” as direct links to the video, search results, external sites that embed the video and YouTube features such as the platform’s homepage, watch next and trending sections. The company said the changes will not impact its existing 24-hour record debut holders.

On the Move

Former iProspect Global CEO Rob Murray has been named president of 3Q Digital. He will report to the agency’s CEO David Rodnitzky, and is succeeding Maury Domengeaux, who is moving into an advisory role. “Rob’s proven leadership, deep agency experience, and understanding of growth marketing will be of tremendous benefit to our clients, as well as our business,” said Rodnitzky. Murray will oversee 3Q Digital’s operations in the U.S. and abroad. In addition to his previous role at iProspect, Murray served as the president of Skyword and most recently as a senior advisor with the Boston Consulting Group.

Impact XM, a brand engagement agency that specializes in live marketing, has appointed Heather Griffin as its new vice president of marketing. In her new role, Griffin will be charged with helping grow the agency’s brand. “Heather is joining our team with a wealth of experience in strategy and execution for both digital and live marketing. She is a proven leader in her field that will bring new and refreshing insight to our marketing team,” said Impact XM Senior VP of Client Development John Capano. Before joining Impact XM, Griffin served as the VP of marketing and e-commerce at Duggal Visual Solutions.

Marisa Kollias has been named senior director of communications for C-Strategies, a Chicago-based communications and public affairs firm that specializes in public policy and political campaigns. Kollias comes to the firm with 18 years experience as a communications strategist and former television journalism experience. “I am looking forward to being part of a firm known for elevating important public policy issues facing our city and state, while empowering and lifting up women in the business and civic spaces,” said Kollias about her new role. Previously, Kollias was the VP of corporate communications at Tribune Publishing and consulted on Chicago Mayor Lori Lighfoot’s transition team. 



About The Author

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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning.

How to find an expert on LinkedIn. LinkedIn has added a new feature for posting on the platform. Users can now choose a “Find an Expert” button when creating a post that will launch a series of options to define what kind of expert you need. LinkedIn will then automatically add relevant hashtags to the post to help it get more exposure. The feature is currently available within the LinkedIn app on Android and iOS devices, but doesn’t appear to be available on desktop. In related features, LinkedIn recently added the option for SMBs and service providers to list the services they provide directly on their LinkedIn profile, making it possible for users to filter general searches on the platform based on the services they need.

Facebook settles lawsuit over fake Likes. Facebook has settled a lawsuit it filed against Social Media Series Limited, a New Zealand-based company charged with selling social media bots that generated fake likes on Facebook and Instagram, according to The Verge. The two companies have reached a truce after Facebook charged the company in April with using a variety of names to sell “millions” of automated Likes across its platforms. “We don’t know the terms of this settlement, only that the companies have agreed to resolve this matter,” reports The Verge. 

The NFL heads over to YouTube. On Wednesday, the NFL premiered its “NFL Game Day All-Access” program, a weekly show that will air exclusively on YouTube, offering fans an “intimate” look at the full game day experience through the lens of NFL players and coaches. The first episode featured Seattle Seahawks quarterback Russell Wilson, Arizona head coach Kliff Kingsbury and more. “For players, each game starts well before kickoff and continues after the final whistle,” says NFL Films Senior Executive Ross Ketover, “This series will deliver our fans the best of these moments each week throughout the season.” The shows are produced by NFL Films and run 20-minutes in length.

Twitter’s “how-to” guide for marketers. Twitter has published a 30-page Agency Playbook, created as a “how-to guide” for marketers, social media managers and community managers on the platform. “In each chapter, you’ll find insightful tips for every stop of the game, from the very people behind Twitter Business,” writes Twitter’s Michelle Lee on the company’s business blog.

The playbook offers tips on combining organic and paid Twitter strategies, creating effective profiles and crafting engaging Tweets. It also includes data-backed cased studies and a breakdown of Twitter’s ad offerings, targeting options, creative ad specs and analytic tools provided by the platform. 

“The ins-and-outs of our various campaign types, advanced interest-based targeting tools, creative ad specs, and analytics are all laid out here to eliminate confusion and consolidate the necessary, must-have information in one place,” writes Lee. 

You can find a download of playbook here: Twitter Agency Playbook.

Spotify Snaps. Spotify has integrated a new Snapchat feature that lets users send a Snap of whatever they’re listening to on Spotify. As long as users have both Snapchat and Spotify apps installed, the feature will appear in Spotify’s share menu. “When chosen, Snapchat will automatically create a Snap that includes song info and album art for the currently playing track,” reports The Verge. Users can share songs, albums, playlists and podcasts to individuals on Snapchat or via a Story. 

Comments still showing up on YouTube kid videos. In February, YouTube said it would no longer allow comments on videos containing minors, a move to improve safety measures for children’s content on the platform. But, six months later, an investigation by CNET found comments had been enabled on more than 100 videos posted in the last month by more than 100 different channels, all containing young children. 

After being alerted to the issue by CNET and given a list of the videos with comments turned on, YouTube disabled comments on nearly half of the videos and sent the following comment from a YouTube spokesperson: “We invest significantly in the teams and technologies that allow us to provide minors and families the best protection possible. We’ve suspended comments on hundreds of millions of videos featuring minors in risky situations and implemented a classifier that helps us remove two times the number of violative comments. We continue to disable comments on hundreds of thousands of videos a day and improve our classifiers.”

Facebook’s efforts to help prevent suicide and self-harm. On Tuesday, Facebook announced its latest policy updates aimed at helping users who are at risk of committing suicide or exhibiting self-harm behaviors. The company said it was adding a health and well-being expert to its safety policy team, exploring new ways to share public information on how people talk about suicide and self-injury topics on the platform and working to surface more resources for people in need.

The company also reported it has removed more than 1.5 million pieces of suicide and self-injury content on Facebook between April and June of 2019. “During that same time period, we took action on more than 800 thousand pieces of this content on Instagram and found more than 77% of it before it was reported by a user,” writes Facebook’s Global Head of Safety Antigone Davis. 

Facebook is also giving a select group of academic researchers access to the social media monitoring tool CrowdTangle so that they can better understand how information shared on Facebook and Instagram can be used for suicide prevention efforts.

On the Move

Philippe Krakowsky has been named chief operating officer of IPG. Krakowsky has been with the ad agency since 2002, most recently serving as the chief strategy and talent officer and CEO of IPG Mediabrands. “For more than a decade, Philippe has played a key part in major strategic actions at Interpublic that have been integral to our long-term success,” said IPG CEO Michael Roth, “He has helped me in the design and execution of our cross-agency ‘open architecture’ model that delivers the best of IPG solutions to our clients.” Daryl Lee will take over the IPG Mediabrands CEO role and Eileen Kiernan has been promoted to global CEO for UM, IPG’s media-buying division previously managed by Lee.

General Motors has named Deborah Wahl as its new chief marketing officer. Wahl previously served as CMO for GM Cadillac where she was charged with redefining the brand’s reputation. “By aligning marketing across GM under Deborah’s leadership, we will build stronger brands while ensuring more effective, efficient and agile customer engagement,” said GM CEO Mary Barra. Wahl will report to Barry Engle, president of the Americas for GM, and her role as Cadillac CMO will be filled by Melissa Grady who previously served as the director of media and performance marketing for Cadillac. 

IAB has hired Zoe Soon to serve as the organization’s vice president for mobile. She will oversee the IAB Mobile Marketing Center of Excellence, and work with the digital media and marketing association stakeholders to solve problems, develop best practices and help generate growth across the mobile marketing landscape. “Her combination of big-picture thinking and tenure of building products in technology-driven businesses will allow our members to not only understand the broad, industry-wide changes facing their businesses, but also develop actionable strategies that allow them to succeed,” said IAB CEO Randall Rothenberg about Soon’s new role. Prior to joining IAB, Soon was the general manager of apps and email at Business Insider.

Acquisition Announcements

MuteSix now part of the iProspect family. Dentsu Aegis Network’s iProspect has acquired MuteSix, a direct-to-consumer marketing agency. Founded in 2015 by Steve Weiss and Daniel Rutberg, MuteSix will now be known as “MuteSix, an iProspect Company” and Weiss and Rutberg will continue to lead the agency, reporting to iProspect U.S. CEO Jeremy Cornfeldt. “Together with iProspect, MuteSix is able to service the best direct-to-consumer brands on a global scale, extending our capabilities and offerings to provide solutions to clients beyond Facebook and Google,” said Weiss.

Bazaarvoice buys Influenster. The product review and UGC platform Bazaarvoice has acquired Influenster, a product discovery solution with nearly six million community members. “Influenster’s product sampling and review generation offerings further strengthen our core product ratings and review solutions, and their hyper-targeting and gamification capabilities will allow us to better support our customers’ broader marketing initiatives,” said Bazaarvoice CEO Joe Davis. Influenster’s co-founders Aydin Acar and Elizabeth Scherle will remain on board, keeping key leadership functions at Influenster.

Cohesion, a Drupal web builder platform, acquired by Acquia. The digital experience agency Acquia has acquired Cohesion, a Drupal website builder platform that lets those with minimum coding skills create Drupal websites. “This acquisition allows Acquia to continue simplifying the way organizations of all sizes build, style, and design websites,” said Acquia CTO Dries Buytaert. This acquisition follows Acquia’s purchase of Mautic, amarketing automation and campaign management platform, earlier this year.



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This collection of social media marketing and new hire
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Facebook’s tag suggestion replaced with face recognition setting. Earlier this week, Facebook announced that anyone new to Facebook or anyone who had previously had the “tag suggestions” setting turned on (a feature that allowed Facebook to suggest which friends to tag in photos) will now have the face recognition setting instead.

“Our face recognition setting lets you manage not only whether Facebook uses face recognition technology on photos of you in order to suggest tags; it provides an easy onor off switch for a broader set of uses of face recognition, such as helping you protect your identity on Facebook,” writes Facebook AI Applied Research Lead  Srinivas Narayanan.

The tag suggestions setting, which only suggested friends to tag in photos and videos, will no longer be available. Anyone who had it turned on will begin to see a notice in their feed about the face recognition setting detailing how the technology works on the platform. Users who have not been using the face recognition setting previously (it first rolled out in December 2017), will not see a notice in their feed about the technology.

Finding love on Facebook. After more than a year since the original announcement for Facebook Dating app, the company has launched Facebook Dating in the U.S. and 19 other countries, and says it has plans to launch in Europe by 2020. Facebook users must opt-in to the app and build a dating profile which will remain separate from their Facebook profile.

“We’re also giving people the ability to integrate their Instagram posts directly into their Facebook Dating profile and giving people the ability to add Instagram followers to their Secret Crush lists, in addition to Facebook friends,” writes Facebook Dating Product Manager Nathan Sharp.

Anyone with the most recent version of the Facebook app, who is 18 years or older, will be able to access Facebook Dating. Once they’ve created a profile, Facebook will suggest their account to others who have also opted-in to the platform. Suggestions to connect are based on a user’s preferences, interests and other Facebook activity. Facebook said all Dating activity will remain in the app and will not be shared with the rest of Facebook. Prior to launching its dating app, Facebook said it consulted with privacy and consumer protection experts to make sure privacy protections “were embedded” into app’s core. 

Are #WeReady for some football? The NFL has entered into a multi-year partnership with the short-form video app Tik Tok, according to TechCrunch. As part of the deal, the NFL has launched its official Tik Tok account and started a #WeReady hashtag challenge on the platform, asking fans to post NFL-themed videos using the #WeReady hashtag. “The platform reaches a fast-growing global audience of NFL fans and future fans,” said NFL VP of Digital Media Business Development Blake Stuchin. “Hashtag challenges are a perfect way to kick off the NFL’s 100th season – with fun, new content that will entertain fans.” According to the report, Tik Tok will also have a presence at the NFL’s September 5 season kick-off at Soldier Field Stadium in Chicago.

YouTube’s new review process for Community Contributions. YouTube announced via its @TeamYouTube Twitter account that it’s making changes to the review process for Community Contributions. Going forward, creators who have opted to turn on the Community Contributions feature will have to manually review any Community Contributions before they are published and check for spam. YouTube said the change was based on feedback from creators. The Community Contributor feature allows viewers to add video titles, descriptions, subtitles and closed captions to videos, and can be turned on so that it applies to all videos on a channel or individual videos selected by the channel owner. Previously, contributed content was automatically published when it received enough reviews from the community. 

An update on YouTube’s safety efforts. YouTube reports it has reduced the number of views on videos that are later removed for violating content policies by 80% during the last 18 months. Per its most recent transparency report outlining its efforts to clean up the platform, the company showed a significant increase in the number of videos and comments that were removed for hate speech, along with the number of channels that were terminated for the same reason. “Spikes in removal numbers are in part due to the removal of older comments, videos and channels that were previously permitted,” wrote YouTube on its Official Blog. During the second quarter of 2019, YouTube removed more than 100,000 videos for violating hate speech policies and terminated more than 17,000 channels for promoting hate speech — five-times more than the number of videos and channels it had previously removed from its platform for hate speech violations.

On the Move

The Goodway Group, a digital media services company, has launched a new data science and analytics division and created two new roles to lead the department. Lluis Canet has been named VP of data science and analytics and Benjamin Diesbach is joining the firm as lead data insights analyst, reporting to Canet. “The new division will allow our clients to plan their campaigns more strategically by transforming their approach to data,” said Goodway Group President Jay Friedman. Canet will report to the company’s VP of Product, Marketing and Data Huanlei Ni. Prior to joining Goodway Group, Canet held data science roles at 21st Century Fox, JP Morgan Chase and PulsePoint. Diesbach most recently served as VP of analytics for Accordant Media.

The global content production company CreativeDrive has made two new hires. Douglas Castro is joining the firm as a managing director and will lead its Central America region, focused on growing both local market clients and digital creative solutions for CreativeDrive’s global team. Before joining CreativeDrive, Castro served as a managing director at Leo Burnett. Shaun Coulter is coming on board to oversee new business efforts in the Atlanta, Georgia and Bentonville, Arkansas regions of the U.S. Coulter joins the company from Advantage Solutions. 

Jerry Tomaiolo is joining Centerline Digital as VP of digital media. He will be based in the marketing agency’s Raleigh, North Carolina headquarters and lead digital media strategies. “We believe Tomaiolo is the perfect fit for Centerline Digital,” said Centerline Digital CEO Charles Long, “We are thrilled to welcome him to our team to amplify our digital technology and social media offerings.” Tomaiolo has held leadership roles at various agencies, including Saatchi Advertising and The Cimarron Group. Most recently, he oversaw B2B and B2C social media profiles for the luxury technology apparel company Buki Brand.

Shyne Group, a California-based cannabis holding company with a fully, vertically-integrated asset and license portfolio, has hired Elisabeth Baron as its chief marketing officer. “Elisabeth has a proven track record of successfully designing culturally relevant and authentic marketing campaigns,” said Shyne Group CEO Brian Mitchell, “Authenticity is one of Shryne Group’s core values and we couldn’t be prouder to have Elisabeth running our marketing program.” Prior to joining the Shyne Group, Baron led marketing at Diageo, working with consumer brands like Crown Royal, Johnnie Walker and Grand Marnier. She also led marketing for the luxury cannabis flower brand, Canndescent.

Konrad Gerszke has been named president of the digital ad platform MediaMath. He will oversee all day-to-day operations and corporate functions, and report to the company’s CEO Joe Zawadzki. “As we accelerate the work we’ve begun towards the creation of an accountable and addressable supply chain, I am confident Konrad is the right leader to help us move MediaMath into its next phase of growth,” said Zawadzki. Gerszke spent 13 years with McKinsey, eventually being elected partner at the organization, and most recently served as the group president for Nielsen Lead Markets. 

The fan-first global entertainment platform Fandom has appointed Adil Ajmal chief technology and product officer. He will report to the company’s CEO Perkins Miller and be charged with increasing fan engagement across Fandom’s existing platforms and lead development for new subscription products, gaming tools and data services. “As a huge sci-fi fan, and someone who consumes way more content than I probably should, I’m extremely excited to join the Fandom team and work on a product that I, along with millions of other fans, enjoy every day,” said Ajmal. Before joining Fandom, Ajmal was the chief technology officer for LendingHome.



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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning.

Messenger appointment setting feature moves to beta. Facebook is opening a beta of the appointment setting feature for Messenger that was first announced in May at the company’s F8 Developer Conference. The beta program is being offered only to a select group of developers and businesses right now, allowing them to offer clients a real-time booking feature via Messenger that integrates with the business’ existing calendar booking software. “With this feature, businesses can convert Messenger conversations into in-store traffic, online and phone appointments, and more,” writes Ted Helwick on the Facebook for Developers blog. The feature is set to roll-out globally later this year.  

Say goodbye to the Messenger Discover tab. As part of its announcements on the Developers blog, Facebook said it is phasing out the Messenger Discover tab over the next several months. The move is part of Facebook’s initiative to simplify its messaging app and create a more streamlined communication experience. “We want to make it more seamless for people to reach out to businesses on Messenger in places where they’re already looking to connect,” wrote Helwick on the Facebook for Developers blog. He went on to say Facebook plans on investing more in tools that connect people and businesses, including ad products that lead to Messenger. 

Are IGTV videos coming to Facebook Watch? App researcher and reverse engineer Jane Wong has discovered a new feature possibly being tested within the IGTV app, Instagram’s long-form video platform. Per Wong’s findings, Facebook may be working on an initiative that would allow creators to simultaneously post IGTV videos to Facebook and Facebook Watch, as well as post a preview of the video to Instagram. A screenshot of the IGTV app shared by Wong on Twitter shows how users would be given the option to automatically post their video on Facebook and a preview of it on Instagram when they upload a video to IGTV. According to Wong, the feature appears to be a non-functional UI prototype for now.

Instagram tries out a direct message app. Instagram is reportedly testing a new direct messaging app called Threads that lets users automatically share details like their location, speed and battery life along with text, photo and video messages with their Instagram followers. According to The Verge, the app is, “Designed to promote constant, automatic sharing between users and the people on their ‘close friends’ list on Instagram.” Users are able to opt-in to automatic updates via the Threads app, meaning it will regularly update the user’s status with real-time information on their location, speed and more. 

New features coming to Snap Lens Studio. Creators on Snapchat are getting a wide array of new features via Lens Studio, the desktop app that allows creators and marketers to build out their own AR effects on the platform. Among the new releases are six new facial templates and Landmarker templates for 14 real-world locations. “The new Landmarker templates are perhaps the most compelling,” reports VentureBeat, “They provide creators with examples of how real-world locations can be augmented with digital content such as persistent decorations and special effects.” There is also a new interactive-tour for first-time Lens Studio users. The new features rolled out on Tuesday in eleven countries, including the U.S. and the UK. 

Twitter Safety and Trust Council not feeling it. Members of the Twitter Safety and Trust Council — a group of outside experts formed to, “Ensure that people feel safe expressing themselves on Twitter” —  have sent a letter to Twitter CEO Jack Dorsey expressing their concerns that the group is not being utilized. The disgruntled members of the group, which was formed in 2016, say that Twitter’s leadership has been far less communicative than it should be. The letter, which was obtained by Wired, claims the group has not received any advance notices on Twitter’s policy and product updates, and sometimes go months without any communication from Twitter or the ability to reach their contacts within the company. Twitter formed the group when it began its initiative to improve the integrity and health of the platform.

More customization options for Story ads. Marketer Emma Franks has spotted eight new static image templates for creating Story ads in the Facebook Ads Manager. The new templates make it possible to vary the position, order background and color schemes for ads, giving advertisers more custom options for their static image ads. As Frank notes, this will be a boon for marketers without the budget to create video ads: “The ability to leverage existing image assets within the Stories placement opens up a new set of currently-less-expensive social inventory.”

Broader roll-out for Facebook’s updated Ads Manager. It appears more advertisers are getting access to Facebook’s updated Ads Manager interface that was announced in April. The company began launching the updates when they were announced, but not all advertisers have received access to it yet. The redesign includes more simplified navigation features, a cleaner interface and an updated campaign management experience, with a copy and paste feature for building ads and an auto-naming feature to help advertisers quickly customize campaigns. Facebook said the roll-out will continue throughout the end of the year. 

Indicators

Social media spend to climb 89% over the next 5 years

Read more »

On the Move

Nordstrom has promoted Teri Bariquit as the retailer’s first chief marketing officer. In this newly created role, Bariquit will report to the company’s co-president Pete Nordstrom and lead both the full-price and off-price merchandising teams. Fashion United news reports Bariquit first joined the company in 1986, and most recently served as the EVP of merchandising. “During her 33-year career with Nordstrom, Teri has demonstrated unparalleled understanding of our customer needs and has an excellent grasp on the complexities of our industry. Merchandising is in her DNA and I’ve consistently been inspired by her ability to reimagine the future,” said Pete Nordstrom. 

Walmart has appointed Michael Francis to serve as interim CMO with the departure of its current CMO Barbara Messing, who will be exiting the company on August 30. Francis has consulted for Walmart since 2015. During his career, he has served as the CMO for Target, chief brand officer for DreamWorks and president of JC Penney. Walmart’s Chief Customer Officer Janey Whiteside said that Francis is joining Walmart full-time to guide the retail marketing team while the company searches for a new chief marketing officer and a senior vice president of retail marketing who will report to the newly hired CMO. 

The West Coast beverage retailer BevMo! Has named Matthew Champion as senior vice president and chief marketing officer. Champion will oversee all aspects of the beverage retailer’s traditional and digital marketing, in-store activations and e-commerce efforts. “His consumer-focused growth mindset and expertise in leading cross-functional teams to deliver profitable growth is what makes him the right leader to continue our digital transformation,” said CEO Dimitri Haloulos about the new CMO. Prior to joining BevMo!, Champion was the head of marketing for Amazon Canada.



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