Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process simple, even when modifications to the Analytics code are required.
Google Tag Manager (GTM) allows you to deploy Google Analytics tracking without adding any further code to your website. Extensive configuration options allow you to tweak the setup based on your needs.
In this article, I’ll cover how to set up Google Analytics through GTM, along with some tips for customization based on your needs.
Installing a global Google Analytics tag
Navigate to your desired GTM account and container. From the Overview screen, select “Add a new tag.”