The marketing intelligence, analytics and workflow management platform TapClicks has acquired Megalytic, an automated client reporting and dashboard provider.

TapClicks is a unified data solution for advertisers, agencies, brands and media companies with connectors to marketing and advertising platforms such as Google Analytics, Facebook Insights, LinkedIn Ads and SnapAds. As part of the acquisition, the company will now be able to integrate its data connectors into Megalytic for reporting.

“We are excited to bring Megalytic into the TapClicks ecosystem to give marketers a robust but streamlined reporting solution that seamlessly integrates with the TapClicks Marketing Operations Platform suite of intelligence capabilities,” said TapClicks President Colby West.

Why we should care

The acquisition benefits existing customers of both companies. TapClicks’ users will gain access to Megalytic’s reporting and dashboard solutions, while Megalytic’s users will be able to access the “hundreds of proprietary data connectors” available via TapClicks MarketPlace and take advantage of TapClicks’ upgrade options.

TapClicks is planning to expand its data offerings with more advanced attribution, lead scoring and trend analysis features.

By integrating Megalytic into its platform, TapClicks aims to be more competitive against analytic solutions offered by industry leaders like IBM, Adobe and Salesforce.

More on the news

  • TapClicks currently integrates more than 200 different data sources into its Connector Marketplace platform.
  • The company’s full set of intelligence solutions include SEO, social and PPC reporting, along with automated order entry, set-up and approval workflow management.
  • Megalytic founder and CEO Mark Hansen will join TapClicks as its new VP of data product, focused on building out TapClicks’ marketing cloud and monetizing the company’s data sources.
  • Prior to starting Megalytic, Hansen was founder and CEO of Kinderhook Systems, a software engineering firm acquired by Xpedior.

About The Author

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.