Salsify teams up with Snap36 to support 360-degree product images on Walmart.com

• Salsify, Teams
salsify-teams-up-with-snap36-to-support-360-degree-product-images-on-walmart.com

Product experience management (PXM) platform Salsify and e-commerce image provider Snap36 have announced a partnership that integrates the companies’ technologies and supports 360-degree — also called “spin” — image integration on Walmart.com. Walmart is one of the first retailers to implement 360-degree product images across its entire site.

Why we care

The Salsify platform allows marketers and e-commerce managers to manage their online inventory across a number of sites in the e-commerce ecosystem — including Amazon, BJ’s, Shopify and Walmart— from a centralized platform. One of its key features is its searchable digital asset manager (DAM), which automates asset needs such as resizing, renaming and reformatting images.

A 2019 consumer research report published by Salsify found that consumers want an average of six images and at least two videos to accompany each product. The partnership with Snap36 seeks to address consumer needs by offering 360-degree product images that enable consumers to take a closer look at products when browsing online, inherently creating a more engaging experience.

An example of 360-degree product images from Snap36.

“Image-rich product pages are not optional for brands that want to win on the digital shelf — they are mandatory,” said Rob Gonzalez, co-founder and CMO, Salsify. “Shoppers, particularly on digital channels, want as much information as possible before making a purchasing decision.” Walmart’s 360-degree imagery will be able to provide brands with more ways to highlight product details features shoppers on Walmart.com.

More on the news

  • “Our customers have seen 360-degree content improve online conversions by nearly 50%, so it’s no wonder Walmart is leading retailers in advocating for more spin images on its website,” said Jeff Hunt, CEO, Snap36. 
  • Snap36 has worked with Walmart since 2018 to enable its 360-degree image viewing capabilities across its retail sites on both mobile and desktop.
  • Current Snap36 customers include The Home Depot, Macy’s, and Lowe’s – among others.
  • Brands currently using Salsify’s PXM platform include Bosch, Coca Cola, and Fruit of the Loom.


About The Author

Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.



Adelphic teams up with IAS to enable pre-bid keyword filtering for brand safety

• Adelphic, Teams
adelphic-teams-up-with-ias-to-enable-pre-bid-keyword-filtering-for-brand-safety

Adelphic, a subscription-based, cross-channel DSP, announced on Wednesday it was extending its partnership with Integral Ad Science (IAS) to give advertisers a pre-bid keyword customization solution. Advertisers will be able to filter ad inventory by avoiding specific keywords within a URL string — reducing the potential for ads to appear in environments deemed unsafe or unsuitable by the brand.

Why we care

The integration of IAS’s pre-bid keyword customization tool into Adelphic’s programmatic ad platform aims to give advertisers a new level of brand safety and better ROI by reducing the number of impressions wasted on ads that appear in unsuitable environments.

IAS reports advertisers list, on average, 487 keywords on a single blocklist and that, according to its global ad data, several brands utilize multiple blocklists per an ad campaign. The company says it blocked 9.8 billion impressions in a single year based on keyword brand safety concerns. Having a brand safety solution that helps advertisers avoid potentially hazardous environments gives brands an added layer of confidence, especially those with comprehensive blocklists attached to multiple campaigns.

More on the news

  • Adelphic is owned by the adtech company Viant.
  • Adelphic’s partnership with IAS started in 2016, with the introduction of a pre-bid targeting solution from IAS that was integrated into the Adelphic platform.
  • IAS is an ad verification platform for advertisers and publishers that was founded in 2009 and is now part of the Vista Equity Partners portfolio.


About The Author

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.



Sketch for Teams beta is out now

• Sketch, Teams
sketch-for-teams-beta-is-out-now

  1. Work better, together

    Maintain a single source of truth for design work across your whole team. Access all your shared documents,
    leave comments, and see every design iteration with built-in, automatic versioning.

  2. One Seamless Experience

    Automatically save documents to Sketch Cloud and share them with your team. You can even view, manage and
    open Cloud documents from right inside the Mac app.

  3. Design for Everyone

    Add an unlimited number of Viewers to preview and comment for free, and only pay for designers who edit and
    upload designs. Better still, you can manage it all easily from a simple, central dashboard.

  • Versioning

    Get a full working history of every document with automatic versioning. Prefer an earlier design? Simply
    roll back and pick up where you left off.

  • Icons/icon-48-team-managementCreated with Sketch Internal.

    Team Management

    Add new team members, edit their roles and keep on top of billing from a single, simple admin dashboard.
    Managing your team with Sketch has never been easier.

Coming Soon

We’re just getting started with Sketch for Teams. Here’s what’s coming next:

  • Launch Sketch for Teams Public Beta
  • Use mentions to keep everyone in the loop
  • Organize your documents with Projects
  • Download production ready assets from Cloud
  • Hand off design files with Cloud Inspector
  • Integrate with your favorite tools and services via the Cloud API
  • Comment in context with Annotations

$8.25/mo

Per Contributor

Billed yearly

$9/mo

Per Contributor

Billed monthly

  • Unlimited Viewers
  • Unlimited documents
  • Powerful team management and permissions
  • Regular Mac app updates

Join the Beta

Includes a fully-featured, 90-day free trial.

  • How much does Sketch for Teams cost?

    When you sign up for Sketch for Teams you’ll get a 90 day free trial — so you’ll have plenty of time to test out the new teams features, without having to pay. Very soon we’ll be adding a license exchange feature that will allow you to convert your existing Sketch license(s) into credit towards your team account.

  • How does the Sketch for Teams public beta work?

    The Sketch for Teams public beta is open to any team. To join, simply sign up and choose a billing plan. We’ll add more features to the beta over time, and we’ll of course welcome any feedback you have! This is a paid beta, but every Sketch for Teams account includes a fully-featured, 90-day free trial.

  • Will Sketch for Teams replace volume licensing?

    We know there are lots of reasons why a team need to stick with volume licensing over Sketch for Teams. Right now, you’ll still be able to buy and renew volume licenses as normal, but we’ll contact volume license holders if this changes in the future.

  • Will I need a Sketch License to use Sketch for Teams?

    If you join Sketch for Teams as a contributor, you’ll get access to the Mac app (along with regular updates) as part of your team’s subscription. In other words, no more license keys!

  • Does Sketch for Teams include live document collaboration?

    The initial public beta does not include live document collaboration. This is in development right now and we’re working hard to get it right. We’ll have more information and a release date for this later in the year.

  • Will Sketch for Teams replace Sketch Cloud?

    No. If you’re not part of a team, you’ll still be able to make the most of Sketch Cloud with a few added benefits, such as versioning and the ability to store all of your Sketch documents on Sketch by default.

  • Will I be able to use Sketch in the web browser with this beta?

    In the near future, we’ll be bringing some aspects of Sketch to the browser, like developer handoff. As for real-time, collaborative editing, our aim is to bring this to the Mac app later this year.