Product experience management (PXM) platform Salsify and e-commerce image provider Snap36 have announced a partnership that integrates the companies’ technologies and supports 360-degree — also called “spin” — image integration on Walmart.com. Walmart is one of the first retailers to implement 360-degree product images across its entire site.
Why we care
The Salsify platform allows marketers and e-commerce managers to manage their online inventory across a number of sites in the e-commerce ecosystem — including Amazon, BJ’s, Shopify and Walmart— from a centralized platform. One of its key features is its searchable digital asset manager (DAM), which automates asset needs such as resizing, renaming and reformatting images.
A 2019 consumer research report published by Salsify found that consumers want an average of six images and at least two videos to accompany each product. The partnership with Snap36 seeks to address consumer needs by offering 360-degree product images that enable consumers to take a closer look at products when browsing online, inherently creating a more engaging experience.
“Image-rich product pages are not optional for brands that want to win on the digital shelf — they are mandatory,” said Rob Gonzalez, co-founder and CMO, Salsify. “Shoppers, particularly on digital channels, want as much information as possible before making a purchasing decision.” Walmart’s 360-degree imagery will be able to provide brands with more ways to highlight product details features shoppers on Walmart.com.
More on the news
- “Our customers have seen 360-degree content improve online conversions by nearly 50%, so it’s no wonder Walmart is leading retailers in advocating for more spin images on its website,” said Jeff Hunt, CEO, Snap36.
- Snap36 has worked with Walmart since 2018 to enable its 360-degree image viewing capabilities across its retail sites on both mobile and desktop.
- Current Snap36 customers include The Home Depot, Macy’s, and Lowe’s – among others.
- Brands currently using Salsify’s PXM platform include Bosch, Coca Cola, and Fruit of the Loom.
About The Author
Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.