Vimeo has announced the launched a “For Hire” marketplace, a platform designed to connect brands with video production creatives, and also help video professional search for paid opportunities.
Businesses looking for professional video services can post projects on the marketplace, making them searchable for filmmakers, editors, videographers, animators and other video professionals looking for new work. Brands can also search for talent based on their budget, project type, location, skills and experience. Anyone can search for projects or talents via the hiring platform, but to be listed on the marketplace, video professionals must have a paid Vimeo account marked “available for hire.”
Why we should care
Video advertising is booming. A recent report from Pubmatic revealed that advertisers will spend more than $29 billion on mobile video ads this year, and an IAB report from May claimed that more than half of digital video ad spend will involve video ads featuring original content.
Brands understand the value of video, but finding the right creative talent to write scripts, direct ads and produce video assets can be a difficult task.
“Every business, brand and agency today faces hurdles in producing video at scale,” said Vimeo CEO Anjali Sud, “Right now, they rely on informal networks and word-of-mouth to find the right people to make those videos — which is time-consuming and inefficient.”
Vimeo’s new marketplace aims to reduce the time it takes to source creatives by giving brands access to more than 30,000 video pros already listed in its “For Hire” marketplace.
More on the news
- Vimeo is not taking any fees or commissions on any projects listed within the “For Hire” marketplace, and payment for video services takes place off of the platform.
- The “For Hire” marketplace is available globally and in seven languages.
- Video professionals searching for work can filter projects by location, type of project and skill set.
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Vimeo has launched Vimeo Enterprise, a video communications solution designed for large organizations. Companies will be able to manage and share live and on-demand video content with teams or send video messages to customers from a single video platform.
Why we should care
Vimeo Enterprise offers a video communication tool for marketers and sales teams to connect with customers, along with a number of features to help businesses scale their video efforts. Users have access to video analytics and can build branded video content sites, called Vimeo Showcases, using live video content.
“Organizations of all sizes use video to engage employees and build customer loyalty, but we’ve seen that large companies have complex and specific requirements when managing video at scale,” said CEO Anjali Sud, Vimeo Enterprise adds “capabilities that give organizations full control and support to power their business with video.”
Marketers managing ABM initiatives could potentially use Vimeo Enterprise to build out their marketing efforts, answer questions, announc product updates and more via live video options.
More on the news
- Vimeo Enterprise is a separate membership level from Vimeo Business or Pro. Prices vary depending on
the company size and needs. - It comes with added single-sign-on security features and dedicated support, including onboarding services from Vimeo’s customer support team.
- Unilever, Deloitte
and Axalta are among the companies currently using the platform’s live video streaming features, said Vimeo.
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